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Global Marketing Automation Software Market 2019 Forecast Analysis by 2026: Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.) etc.
Marketing Automation Software Market
The global marketing automation software market accounted for over USD 4.6 billion in 2017 and is expected to grow at a CAGR of 5.6% during the forecast period, 2019–2026.
Marketing automation software is a tool that helps organizations automate marketing-related tasks such as social media, emails and other online functions in order to save time, cost and effort. These software programs help organizations with marketing on several online channels and automate repetitive tasks. They improve marketing and sales activities and provide optimal automated solutions. With an intensifying need to enhance customer experience, organizations of all sizes are increasingly adopting marketing automation software.
The global marketing automation software market is projected to witness healthy growth during the forecast period, 2019–2026. Revolutionary technologies such as big data, artificial intelligence, and machine learning are expected to play an essential role in marketing automation in the future. AI and machine learning offer insights for marketing automation using tools such as dynamic content, predictive analytics, and chatbots. In 2018, various companies around the globe invested over USD 58 million in chatbot technology, and that number is expected to rise in the coming years.
Technological advancement and increasing penetration of the internet in operational tasks are collectively surging the demand for marketing automation software. The emergence of social media marketing and rapid adoption of digitalization are also expected to fuel market growth. For instance, according to GroupM, the global advertising spending amount was pegged at approximately USD 558 billion in 2018.
Additionally, increasing adoption of marketing automation software by the retail sector is a key driver for demand. These software programs enable retail businesses to capture online as well as offline leads and convert them seamlessly through cross-channel engagement. With the help of marketing automation, retailers can deliver an omnichannel experience to create an emotional connection with customers. However, a lack of integrating strategy and interoperability issues are restraining the demand for marketing automation software. Data policy concern and B2B marketing automation deployment issues are other aspects that may hinder market growth.
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The Major Prominent Players Covered in this Report:
Act-On Software Inc. (U.S.), Adobe Systems Inc. (U.S.), Cognizant (U.S.), Hubspot, Inc. (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Salesforce.com, Inc. (U.S.), Teradata Corporation (U.S.), Infusion Software Inc. (U.S.), and SAS (U.S.), among others. & More.
By Solution, Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Management, Reporting & Analytics, Social Media Marketing, Others,
By Enterprise Size, Large Enterprises, SME,
By Deployment, On-premise, Cloud,
By Application, BFSI, Retail, Healthcare, Telecom & ITs, Discrete Manufacturing, Government & Education, Others,
Growing Domestic Demand and Expanding Pharmaceutical Sector to Drive the Demand for Marketing Automation Software in the APAC Region
Asia-Pacific region is anticipated to hold the largest market share in the global Marketing Automation Software market during the forecast period 2019-2026. The growth in this region can be attributed to the presence of emerging economies like India, China, Japan, Vietnam, and Indonesia, which account for the largest share in this region. India is one of the largest producers of Marketing Automation Software and a major exporter of the product to various countries across the globe. India accounts for around 80% of the world’s exports of Marketing Automation Software. The favorable climatic conditions and growth of agricultural inputs and allied services like cold storage and warehousing in India are prompting higher production.
View this report with a detailed description and TOC @
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Key Questions Answered in The Report:
What will the Marketing Automation Software market growth rate?
What are the key factors driving the global Marketing Automation Software market?
Who are the key manufacturers in the Marketing Automation Software market space?
What are the market opportunities, market risk, and market overview of the Marketing Automation Software market?
What are sales, revenue, and price analysis of top manufacturers of the Marketing Automation Software market?
Who are the distributors, traders, and dealers of the Marketing Automation Software market?
What are the market opportunities and threats faced by the vendors in the global Steerable Medical Devices Industry?
What are sales, revenue, and price analysis by types and applications of the Marketing Automation Software Industry?
What are sales, revenue, and price analysis by regions of the Marketing Automation Software industry?
What are the driving factors contributing to market growth during the short, medium, and long term?
Recent Developments -
The marketing automation software market is evolving with the acquisition of smaller firms by big companies such as Adobe and Salesforce. The increasing number of options has resulted in a fragmented market with fierce competition for low prices.
In February 2018, HubSpot announced that it will be an official badged marketing partner for Facebook as Facebook had recognized the company for its capabilities, deep expertise, and long track record of success in advertising technology.
In September 2018, Oracle announced a series of updates to its B2B marketing automation platform, Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.
In December 2018, IBM sold a large part of its software portfolio to India’s HCL Technologies for USD 1.8 billion as the company strives to focus on its cloud-based enterprise solutions. The products sold included Unica for marketing automation software among others. HCL's plan is to revive these products, which already have an established client base and offer upgrades and make them cloud-enabled.
Key Marketing Automation Software Market Trends:
- The report identifies, determines, and forecasts the Global Marketing Automation Software Market segments based on their type, sub-type, technology used, applications, end-users, and regions.
- Industry to Industry Holds Largest Share in the Marketing Automation Software Market
- It examines the micro-markets based on their growth trends, development patterns, future prospects, and contribution to the overall market.
- Demand from Regional / geographical is Expected to Drive the Growth
- Rising Adoption of Market Segments in this Growth
- North American, Europe is Expected to Witness Higher Growth Rate over the Forecast Period
- It studies the competitive developments such as partnerships and collaborations, mergers and acquisitions (M&A), research and development (R&D) activities, product developments, and expansions in the Global Marketing Automation Software Market.
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