Growth of the Coding and Marking Systems Market in Indonesia - P&S Intelligence

The International Organization of Motor Vehicle Manufacturers (OICA) states that 139,886 commercial vehicles and 551,400 cars were manufactured in Indonesia in 2020. The automobile industry uses coding and marking systems for labeling metal, plastic, rubber, and other vehicle parts to provide quality assurance to customers. Additionally, effective labeling helps automakers track the components throughout the supply chain and keep a tab on counterfeiting. Thus, the surging automobile production, owing to the growing disposable income of people, will boost the adoption of such systems in the country.

Moreover, the increasing tobacco consumption will help the Indonesian coding and marking systems market grow at a healthy CAGR of 10.1% during 2018–2023. The market valued $27.4 million in 2017, from where it is expected to reach $48.7 million revenue by 2023. Tobacco companies use modernized and sophisticated coding solutions owing to their increasing focus on cleanliness. The adoption of advanced coding technologies assists tobacco companies in increasing productivity, enhancing readability, and printing high-resolution direct-to-the-box and automatic labels.

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Nowadays, laser coding and marking, continuous inkjet, drop-on-demand, thermal inkjet, thermal transfer overprinting, hot-melt inkjet, valve jet, and print and apply labeling are being used in several industries of Indonesia. In the recent past, continuous inkjets gained prominence over other systems due to their low operational cost. Whereas, in the coming years, the laser coding and marking technology will be adopted at the fastest pace due to the burgeoning demand for enhanced readability of the text and 2D codes on the product packaging.

Apart from the food and beverage, tobacco, and automotive industries, the cosmetics, chemical, healthcare, electrical and electronics, personal and homecare, building and construction, and aerospace sectors require coding and marking systems. Companies operating in these industries procure these machines from Domino Printing Sciences plc, KGK Marking Technologies Group, Matthews International Corporation, Dover Corporation, ANSER Coding Inc., Hitachi Ltd., Danaher Corporation, Linx Printing Technologies, Koenig & Bauer Coding GmbH, and PT Samartha Solusi Indonesia.

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According to P&S Intelligence, Jakarta dominated the Indonesian coding and marking systems market in the preceding years. This can be ascribed to the extensive demand for packaged food and beverages, construction items, and metal products owing to the vast population of the city. Coding and marking on these goods give quality assurance to the end users. Owing to these reasons, the city will also adopt this equipment at the highest rate in the upcoming years.

Thus, the flourishing automotive industry and burgeoning tobacco demand will augment the deployment of coding and marking systems in Indonesia.

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