Music Making Becomes Social
Tonition is home to all individuals engaged in the creation and production of music – from rookie to experienced professional. The location-based service enables users to find like-minded individuals for their music activities. Users can show their music related skills, experience and interests in their profile.
In a second step Tonition will enable users to share, rent or sell products or services related to music making within the network. Equipment, lessons, rehearsal rooms or recording services - to name a few - can be offered as easy as on a billboard.
“Direct marketing of available music from artists to the fan base is well addressed by dozens of online services. This however is only one side of the business. We think it is time to address the production side. We therefore created a service enabling music makers to boost creativity and reduce cost when creating new music. This is what Tonition is about”, said Kilian Frank, responsible for strategy and product management.
Even though the three founders Alexander Zeh, Kilian Frank and Manuel Fittko come from diverse professional backgrounds ranging from consumer electronics to renewable energy, they share experience as semi-professional players in the music scene. “All of us were heavily engaged in music and we still have access to the scene. Putting together something like Tonition seemed like a logical next step”, said Alexander Zeh, responsible for product design and art direction.
Tonition is currently seeking dedicated music makers to join the group of alpha testers. “We want to develop strictly in line with user requirements. Our alpha users are extremely important in this respect. We are aiming to launch the public Beta by the end of the first quarter of 2013“, said Manuel Fittko, responsible for the development of the service.
The company is currently funded by the founder’s own resources but is seeking outside capital to accelerate the service’s ramp-up.
Tonition is a social network and market place connecting music makers to create and produce new music. It enables users to offer and find the talent, products and services required to power their musical ambitions. The company was founded in December 2012 in Europe’s start up capital Berlin.
Alexander Zeh, Manuel Fittko, Kilian Frank GbR
Liegnitzer Str. 42
Tel +49 30 5163 7455
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