Clickstream Analytics Market 2021 Analysis by Global Manufacturers – Adobe Systems Incorporated, Oracle Corporation, Google LLC, IBM Corporation, Microsoft Corporation

The Clickstream Analytics Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The Clickstream Analytics Market was valued at USD 947.65 million in 2020 and is expected to reach USD 2157.90 billion by 2026, at a CAGR of 14.7% over the forecast period 2021 - 2026.

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Top Leading Companies of Clickstream Analytics Market are Adobe Systems Incorporated, Oracle Corporation, Google LLC, IBM Corporation, Microsoft Corporation, SAP SE, Connexity inc., Hewlett Packard Enterprise, Jumpshot Inc., Splunk Inc., Talend, Inc., Verto Analytics Inc., WebTrends Corporation, Vlocity, Inc. and others.

Industry News and Updates

June 2019 - Data analytics startup IQLECT announced ShopIQ. The enterprise-grade analytics platform uses machine learning and predictive analytics to help online sellers provide real-time, 1-on-1 customer personalization to improve conversions and sales.

- January 2019 - Fastly, an edge cloud platform provider teamed with Microsoft planned to create a customer-facing solution for real-time analysis on high-volume click-stream data, based on Azure Data Explorer (ADX).

Key Market Trends

Retail Industry to Dominate the Market

- To stay competitive in the growing e-commerce market and to address customer requirements and behavior there is a greater demand for clickstream analytics to analyze the behavior of users of a web site, segment the site traffic and gather data based on user attributes, including demographic data and purchase history.

- Various customer tendencies are often measured by some standard metrics like their visit durations, search terms, ISPs, countries, browsers, etc. The process can enable a company to know what visitors are thinking about.

- Salesforce predicted in 2018 that more purchases will be made with mobile phones during the holiday season than any other devices. Thus clickstream analytics is expected to grow for smartphones segment.

Regional Outlook of Clickstream Analytics Market report includes the following geographic areas such as: North America, Europe, China, Japan, Southeast Asia, India and ROW.

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What Are The Market Factors That Are Explained In The Report?

Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

Analytical Tools: The Clickstream Analytics Market Report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

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