Smart Toys Market 2021 Analysis by Global Manufacturers – Mattel, Inc., The Lego Group, Playmobil (Brandstätter Group), Leapfrog Enterprises, Inc

The Smart Toys Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

The smart toys market is expected to register a CAGR of 28% over the forecast period 2021 - 2026.

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Top Leading Companies of Smart Toys Market are Mattel, Inc., The Lego Group, Playmobil (Brandstätter Group), Leapfrog Enterprises, Inc., Sega Toys Co. Ltd., Pillar Learning, Seebo Interactive Ltd., Primo Toys, TOSY Robotics JSC, Pixel Toys and others.

Industry News and Updates

January 2020 - PlayShifu, the leading augmented reality (AR) toy company, launched its newest products, which include Shifu Tacto, three new gaming kits for Shifu Plugo, and a whole new experience of its popular AR globe, Shifu Orboot, with two new planets to explore.

- June 2019 - Mattel, Inc. recently launched Hot Wheels id. Through innovative vehicle play, Hot Wheels id brings together physical and digital play in a Mixed Play experience with uniquely identifiable vehicles, a smart Race Portal, Smart Track, and a digital hub to build a personalized fleet, measure the performance.

Key Market Trends

Europe to Hold Significant Market Share

- The European region has always remained at the forefront of technology adoption due to the rapid integration of technology in various products and offerings, catering to various end-user industries.

- Certain factors, such as growing internet penetration, smartphone penetration, and connected devices growth, are majorly impacting smart devices' growth in the region. Also, the usage of the internet on smart devices is increasing substantially. For instance, in a Eurostat survey, the percentage of individuals using a mobile phone or a smartphone for internet access was approximately 73% in 2019 compared to 67% in 2018. Such trends are expected to be a major catalyst for the adoption of smart devices.

- However, the increasing concerns over data and privacy issues due to the increase in smart toys' deployment is expected to hinder the market growth. Hence, several regulatory authorities are taking significant measures and steps to mitigate the risks involved in using these smart toys.

Regional Outlook of Smart Toys Market report includes the following geographic areas such as: North America, Europe, China, Japan, Southeast Asia, India and ROW.

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What Are The Market Factors That Are Explained In The Report?

Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.

Analytical Tools: The Smart Toys Market Report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.

Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.

Customization of the Report: This report can be customized as per your needs for additional data up to 3 companies or countries or 40 analyst hours.

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