Europe Gift Card and Incentive Card Market is Anticipated to Display Strong Growth in the Forecast Period (2021-2025) | In-detail Analysis & Investment Opportunities

The European gift card market has seen significant growth over the past few years. However, the gift card market growth in the region in 2020 has been impacted due to the pandemic. COVID-19 has had adverse effect on the social and economic condition in Europe. Real GDP fell by about 40% in Q2’20 (annualized quarter-over-quarter), with greater contraction in advanced Europe, where the virus spread first, as compared to emerging Europe. Moreover, the pandemic is worsening in the region. As per Organization for Economic Co-operation and Development (OECD), the UK is the most affected by the pandemic and by the end of 2021 the UK economy is expected to be 6% smaller than pre- COVID crisis.

The impact of COVID-19 has increased the demand for online services beginning from daily essentials to gift items. Retailers and merchants have been focusing on having an online presence to reach to a greater audience especially in these challenging times. Many retailers have started launching volunteer e-gift cards. For instance, in April 2020, Marks & Spencer and Asda launched volunteer e-gift cards in the UK. These gift cards can be bought through companies’ websites.
In May 2020, Blackhawk Network launched digital gift card which can be sent to the receiver’s phone and can be redeemed at 60,000 stores in the UK and Ireland. The gift card can be used to make contactless payment at these stores. The impact of this pandemic is expected to last longer and will also change the way people interact with retail infrastructure. Increased dependency on digital platforms will also create significant growth opportunities for gift cards going forward.

Another factor that is driving the growth of the gift card market in region includes increasing acceptance of corporate gift cards. In the corporate gifting sector, digital gift cards are more popular as compared to traditional gift items in the employee incentives segment. Besides gifting to employees on different occasions, most of the corporates also run rewards and recognition programs, and as a suitable gifting option companies are giving preference to e-gift cards. Customizability, easy availability, and offering wider choices for employees are the prime factors giving an edge to the digital gift cards over traditional gift options.

Another notable trend in the region was gift card integration with wearables. Broader payment industry trend indicates wearables will gain share in executing payment transactions. Retailers and payment service providers are also gearing up to capitalize on the rising trend. For instance, K Wearables, in association with Mastercard offers K Ring Gift Card, a wearable gift card in the UK.
Demand for online gaming is growing in Europe. Gaming companies are offering gift cards to attract customers. In February 2020, for instance, InComm, a payments technology company, partnered with Roblox, an online gaming platform to launch gift cards in France and Germany.

This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry.

Though growth of gift card industry has been impacted due to pandemic, there are certain segments which will gain market share. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics. Despite near-term challenges, medium to long term growth story of gift cards remains strong.

This offering from PayNXT360 is a bundled offering, combining 15 country reports (Norway, France, Germany, Italy, Spain, United Kingdom, Netherlands, Austria, Belgium, Greece, Switzerland, Poland, Denmark, Finland, Russia).
Country reports included in this bundled offering provide a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics. With over 200 KPIs at country level, these reports provide comprehensive understanding of gift and incentive card market dynamics.

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
• Aldi Group
• XXXLutz Group
• Schwarz Beteiligungs GmbH
• Steinhoff International Holdings Ltd
• M-Preis Warenvertriebs GmbH (Mölk)
• Amazon.com Inc
• Etn Franz Colruyt NV
• Delhaize Group Sa
• Inter Ikea Systems BV
• Blokker Nederland BV
• FDB Group
• Dansk Supermarked A/S
• Dagrofa ApS
• Reitangruppen AS
• Dixons Carphone Plc
• Jysk Holding A/S
• S Group
• Kesko Oyj
• Alko Oy
• Suomen Lahikauppa Oy
• Stockmann Oyj Abp
• Carrefour SA
• E Leclerc
• ITM Enterprises SA
• Auchan Group SA
• Systéme U Centrale Nationale Sa
• Edeka Zentral AG & Co KG
• Rewe Group
• dm-Drogerie Markt GmbH & Co KG
• Tengelmann Group, The
• Dirk Rossmann KG
• Globus Holding GmbH & Co
• H&M Hennes & Mauritz AB
• Sklavenitis J&S SA
• Marinopoulos SA
• Diamantis Masoutis SA
• Inditex, Industria de Diseño Textil SA
• Hondos Bros
• Coop Italia scarl
• CONAD - Consorzio Nazionale Dettaglianti Scrl
• Esselunga SpA
• Selex Gruppo Commerciale SpA
• Gruppo Eurospin
• Crai Secom SpA
• Apple Inc
• Royal Ahold NV
• Jumbo Supermarkten BV
• Sperwer Holding BV
• Intergamma BV
• Hema BV
• Detailresult Groep NV
• Jéronimo Martins SGPS SA
• Tesco Plc
• Eurocash SA
• Metro AG
• Euro-net Sp zoo
• Magnit OAO
• X5 Retail Group NV
• Dixy Group OAO
• Lenta OOO
• M Video OAO
• DNS Group
• El Corte Inglés SA
• Eroski Grupo
• Migros Genossenschaftsbund eG
• Coop Genossenschaft
• Maus Frères SA
• fenaco-LANDI Gruppu
• Associated British Foods Plc
• Next Plc
• J Sainsbury Plc
• Wal-Mart Stores Inc
• TJX Cos Inc, The
• Wm Morrison Supermakets Plc

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

This bundled offering includes country level trend analyses across the following gift card segments:

• Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).

• Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate – SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card, and market share by retail sectors.

• Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

• Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories – consumer incentive card, employee incentive card, and sales / partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).

• Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail – festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards –consumer incentive card, employee incentive card, and sales / partner incentive card). The report also includes digital gift card adoption by company size.

• Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using gift cards across key retail sectors.

• Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.

• Market share by retailer: Provides market share of closed loop gift cards by key retailers.

• Distribution channel analysis: Provides market share by distribution channel – online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).

Scope

This bundled offering provides the following detailed gift card market opportunity at country level
Total Spend on Gifts
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business
• Budget Allocation Trend for 2021

Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Gain deeper understanding and FREE sample Report @ https://www.paynxt360.com/report-store/view/europe-gift-card-and-incentive-car-278

Reason to buy
• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends, and drivers along with five-year forecast (2016-2025) for gift cards and incentive cards at regional and country level.

• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

• Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales

Columbia Blvd Suite C15-544670 Portland, Oregon, 97217

PayNXT360 is a strategy research and consulting firm providing a business intelligence on BNPL, prepaid cards, digital & mobile wallets, embedded finance, digital lending, remittance, and innovative payment solutions. Through exhaustive databases and in-depth analyst reports, we offer detailed and unbiased insights into emerging opportunities and risks across global markets. For more information, please visit our website www.paynxt360.com

This release was published on openPR.