Press release
Global Customer Data Platform Market 2021 Reach Valued At $ 5,503.4 million And Grow At A 25% CAGR Forecast To 2028 | Top Key Vendors:- Salesforce.com, Inc., Exponea s.r.o, Segment.io, Inc., Optimove Inc., Oracle and more....
Customer Data Platform Market 2021-2028
New study report " Customer Data Platform Market 2021 Global Market Opportunities, Challenges, Strategies, and Forecasts 2028" has been added to Fortune Business Insights.
Market Overview:
The global customer data platform market size is anticipated to reach USD 5,503.4 million by 2028 and exhibit a CAGR of 25.0% during the forecast period. The increasing importance of CRM and customer satisfaction is likely to be the key growth propellant for the market. Fortune Business Insights™ has presented this information in its report titled, “Customer Data Platform Market, 2021-2028”. The market size stood at USD 942.9 million in 2020.
Technological advancements and the growing adoption of machine learning (ML) and artificial intelligence (AI) are also anticipated to boost the growth of the market. Customer data platform (CDP) with AI at the core can analyze consumer’s purchasing patterns and suggest the best products according to the consumer’s preference. Advanced intelligence and data analysis are expected to bolster market growth in the coming years.
Key Players in this market are:
Salesforce.com, Inc. (U.S.)
Exponea s.r.o (Slovakia)
Segment.io, Inc. (U.S.)
Optimove Inc. (U.S.)
Oracle Inc. (U.S.)
Leadspace, Inc. (U.S.)
Ignitionone.com (U.S.)
Kabbage Inc. (Radius Intelligence) (U.S.)
Tealium Inc. (U.S.)
CaliberMind (U.S.)
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COVID-19 Impact-
The sudden emergence of the coronavirus outbreak has drastically affected the growth of several industries and markets and created unprecedented challenges to the global economic structure. However, the market has witnessed a positive impact of the pandemic. The swift digitization observed during the pandemic has accelerated the demand for CDP. Additionally, CDP has allowed businesses to afloat during the pandemic through strategic and effective marketing. Moreover, the accurate customer data provided by CDP has boosted its adoption. The market is anticipated to exhibit skyrocketing growth in the upcoming years.
Competitive Landscape-
Key Players Expand & Upgrade Product Portfolio to Garner Growth
The key players in the market are expanding and upgrading their product portfolios to strengthen their market presence. They are incorporating AI and ML to develop advanced customer data platforms. The businesses operating in the market are devising innovative growth strategies such as new product launches, technological developments, mergers, partnerships, acquisitions, and collaborations to gain growth impetus.
Segmentation-
On the basis of components, the market is bifurcated into services and platforms. On the basis of deployment, the market is categorized into on-premises and cloud. On the basis of type, the market is segmented into analytics, access, and campaigns. On the basis of industry, the market is divided into retail and eCommerce, Banking, Financial Services and Insurance (BFSI), travel and hospitality, media and entertainment, information technology (IT) and telecom, healthcare, and others. Geographically, the market is classified into five major regions- Latin America, Europe, Asia Pacific, North America, and the Middle East & Africa.
Regional Insights-
Growing Implementation of CDP to Boost Growth in North America
North America is projected to dominate the global customer data platform market share. The key players such as Salesforce.com, Inc., present in the region, are likely to stimulate the growth of the market. Additionally, the increasing implementation of CDP in the U.S. is anticipated to bolster market growth.
Europe is anticipated to gain the second largest market share due to the growing adoption of CDP, and the increasing number of platform vendors in France and the UK.
Asia Pacific is expected to witness swift growth due to the increasing digitization and high internet penetration. India and China are anticipated to lead the growth in Asia Pacific.
The Middle East & Africa, and Latin America are likely to witness considerable growth due to the growing internet penetration and urbanization.
Report Coverage-
Provides a holistic assessment of the market.
Showcases the competitive landscape and recent industry developments.
Envisages Porters’ Five Forces Analysis for an accurate market prediction.
Assesses the impact of the COVID-19 pandemic and suggests strategies for future growth.
Analyzes the growth across different geographical regions: North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
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Table Of Content:
Introduction
Definition, By Segment
Research Methodology/Approach
Data Sources
Key Takeaways
Market Dynamics
Macro and Micro Economic Indicators
Drivers, Restraints, Opportunities and Trends
Impact of COVID-19
Short-term Impact
Long-term Impact
Competition Landscape
Business Strategies Adopted by Key Players
Consolidated SWOT Analysis of Key Players
Global Customer Data Platform Key Players Market Share Insights and Analysis, 2020
Continue….
Also Read: https://marketresearchreportsfbi.wordpress.com/2021/11/17/customer-data-platform-market-to-exhibit-a-cagr-of-25-0-from-2021-to-2028-amperity-and-persados-partnership-to-amplify-market-growth-says-fortune-business-insights/
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Fortune Business Insights offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in. Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data.
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