Social Business Intelligence Market Emerging Opportunity, Segment, Share and Key Insights 2021 (IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., MicroStrategy, Inc.)

Social Business Intelligence is a strategic business intelligence concept. It covers all areas of social networks and their application. It includes social web analytics, social intelligence tools, social data mining and social network research. Social Business Intelligence can help businesses gain insights about target markets, customers, brand loyalty, and consumer behavior, and much more.

Big data analytics is playing a significant role in the way various departments in a business, specifically sales and marketing, functions. SMEs are investing in BIs and gradually shifting from spreadsheets, as the solutions have become faster and more affordable. The BI solutions require configuration rather than development from scratch. For instance, in 2012, Zoho Corporation Pvt. Ltd. added Zoho Business Intelligence, which is a BI feature for Zoho CRM with Zoho report integration.

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𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀:
Increasing number of social media users is expected to propel growth of the social business intelligence market. For instance, Facebook, the U.S.-based social networking site, recorded over 2.6 billion monthly active users as of the first quarter of 2020. Moreover, increasing investment in AI-based social media intelligence platform is also expected to aid in growth of the market. For instance, in July 2020, Spiketrap raised US$ 3 million for its AI platform that helps brands understand how they are engaging with consumers on social media.

𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗔𝘀𝗸𝗲𝗱 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 (𝗙𝗔𝗤) :

𝗪𝗵𝗼 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀/𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 Social Business Intelligence ?

IBM Corporation, TIBCO Software, Inc., SAP SE, Logi Analytics Inc., Tableaue Software, Inc., MicroStrategy, Inc., QlikTechnologies, Inc., Alteryx, Inc., and Microsoft Corporation.,

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗶𝘇𝗲, 𝘀𝗵𝗮𝗿𝗲 𝗼𝗳 Social Business Intelligence ?

𝗬𝗲𝘀, The global Social Business Intelligence market is estimated to account for US$ 30,049 million by 2027

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