Press release
Mobile Advertising Market 2021 Net Worth is US$ 782.12 billion and Forecasts by 2028 | Key Players are: Facebook (California, U.S.), Alphabet, Inc. (Google) (California, U.S.), Chartboost (California, U.S.), AppLovin (California, U.S.), Twitter, Inc. (Cal
Mobile Advertising Market 2021-2028
New study report " Mobile Advertising Market 2021 Global Market Opportunities, Challenges, Strategies, and Forecasts 2028" has been added to Fortune Business Insights.
Market Overview:
The global mobile advertising market size was USD 73.55 billion in 2020. The market is projected to grow from USD 96.46 billion in 2021 to USD 782.12 billion in 2028 at a CAGR of 34.8% during the 2021-2028 period. Fortune Business Insights™ has provided this information in its report titled, “Mobile Advertising Market, 2021-2028.” According to our researchers, the increasing utilization of mobile phones by users has encouraged leading players to use it as an endorsing platform in order to reach maximum people. Also, the rising usage of social media applications has concluded in the generation of in-app advertisements and has emerged as a robust source of advertising.
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For instance, according to Business Today, Instagram earned $20 billion in ad revenues in 2019, which is greater than that YouTube earned, approx. $15.1 billion. Instagram apparently was responsible for over a quarter of Facebook's ad returns in 2019. As per reports, Facebook earned a total of USD 70.7 billion of income from marketing and advertisements during the mentioned year. This is expected to bolster the mobile advertising market growth during the forecast period.
List of Key Players Covered in the Mobile Advertising Market Report:
Facebook (California, U.S.)
Alphabet, Inc. (Google) (California, U.S.)
Chartboost (California, U.S.)
AppLovin (California, U.S.)
Twitter, Inc. (California, U.S.)
InMobi (Mumbai, India)
Smaato, Inc. (California, U.S.)
Epom (Kyiv, Ukraine)
Mobvista (Guangzhou, China)
Mintegral (Chaoyang District, Beijing)
Increased Usage of Mobile amid COVID-19 Pandemic to Bolster Application of In-app Ads
The COVID-19 pandemic struck the world in 2019 and has inflicted severe impact on various industries, some positive and maximum adverse. The market is among the exceptions and has witnessed positive effects amid the coronavirus disease. As several countries announced lockdowns and sealed their borders for travelers, the demand for OTT platforms and social media applications soared high. This encouraged the leaders in the industry to utilize these platforms to expand their reach.
On a long-term basis, the global market is anticipated to flourish in the foreseeable future. Mobile advertisement verifies to be a serious and cost-effective method to safeguard business stability in the pandemic condition. Additionally, in August 2020, IDC indicated that the smartphone market is likely to observe a CAGR of 1.7% in the five-year forecast with a robust 5G push. On account of the 5G introduction, the in-app ads, video ads, and mobile influence media are estimated to gain traction during the mentioned time frame.
Report Coverage:
The report presents a systematic study of the mobile advertising market segments and a thorough analysis of the market overview. A thoughtful evaluation of the current market trends as well as the future opportunities are offered in the report. Moreover, it presents an exhaustive analysis of the regional insights and how they help to form the growth of this market. The COVID-19 impacts have been discussed in the report to assist investors and business owners with a better understanding of the possible threats present in the market. The report further discusses the key mobile advertising providers and their prominent strategies to stay in the dominating position.
Segmentation:
On the basis of advertisement type, the market is distributed into in-app ads, mobile rich media, video ads, banner ads, and others. In terms of region, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Based on vertical, the market is classified into retail, media & entertainment, healthcare, BFSI, e-commerce, travel & tourism, automotive, and others. The e-commerce segment is expected to grow drastically owing to the surging consumer expenditure and the escalating B2C market.
Regional Insights:
Asia Pacific to Lead Stoked by Rising Demand for Smartphones in India and China
Asia Pacific is anticipated to hold maximum mobile advertising market share and arise as a dominant region in the global market during the forecast period. The growing smartphone market across India, China, and Southeast Asian countries is projected to amplify internet implementation in the future. This is thrusting the demand for mobile advertising across this region.
North America is estimated to hold a substantial income share in the global market. Giant corporations in the U.S., such as Google LLC, and Facebook, Inc., are anticipated to augment market revenue in the nation.
Europe is probable to display reasonable growth in the upcoming years. According to IAB Europe, which is a Europe-based industry association for advertising ecosystem and digital publicity, digital advertising in Europe raised roughly by 12.3% in 2019.
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Table Of Content:
Introduction
Definition, By Segment
Research Methodology/Approach
Data Sources
Key Takeaways
Market Dynamics
Macro and Micro Economic Indicators
Drivers, Restraints, Opportunities and Trends
Impact of COVID-19
Short-term Impact
Long-term Impact
Competition Landscape
Business Strategies Adopted by Key Players
Consolidated SWOT Analysis of Key Players
Global Mobile Advertising Key Players Market Share Insights and Analysis, 2020
Continue….
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Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in. Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data.
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Contact Us:
Fortune Business Insights™ Pvt. Ltd.
308, Supreme Headquarters,
Survey No. 36, Baner,
Pune-Bangalore Highway,
Pune - 411045, Maharashtra, India.
About Us:
Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in. Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data.
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