Film and Entertainment Campaigns to be Measured by WebtraffIQ

22 September 2005, London, UK

Web Analytics Agency WebtraffIQ and Digital Creative Agency Redberry Come Together to Measure Film Releases

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Web analytics agency WebtraffIQ http://www.webtraffiq.com and digital creative agency Redberry Digital http://www.redberrydigital.com have partnered for entertainment sectors.

The relationship developed after WebtraffIQ monitored the performance of the website and viral game developed by Redberry for the movie The Interpreter http://www.interpreterthemovie.com/, which was released earlier this year.

WebtraffIQ has been measuring above, below and through-the-line advertising and marketing since 2003, in addition to digital platforms. WebtraffIQ possesses integrated campaign experience with financial (esure http://www.esure.com) and education (City & Guilds’ Time to Learn http://www.timetolearn.org.uk) sectors across print, radio and television, with understanding of cross-medium tracking continuing to grow.

This knowledge has increased even more so, especially over the last six-months with the agency working on more theatrical (film) campaigns, with the most recent The Interpreter http://www.interpreterthemovie.com by Redberry Digital and Ong-Bak http://www.ong-bak.co.uk via design and development agency Egovision http://www.egovision.com.

Simon Redgate, Director at Redberry Digital explains, “With the success of the reporting and analysis WebtraffIQ provided for The Interpreter movie site, we are convinced that the products and services they deliver are what we need to measure campaigns of this nature. The current release Pride and Prejudice http://www.yahoo.co.uk/prideandprejudice and Working Title Films http://www.workingtitlefilms.com website are also measured with WebtraffIQ.

The relationship works for us because we are able to present our clients a straightforward package of statistics that are easy to understand and summarise. We are very pleased with the expertise provided by WebtraffIQ and expect to continue introducing them to our clients on future projects”.

“Web analytics is increasingly being used to monitor and measure across various channels whether it is direct or digital promotions, which is ideal for entertainment and film clients, due to the flexible mediums that their campaigns lend themselves to. Our experience with other sectors has been useful in applying what is required for theatrical and DVD releases for clients that wish to drill down and even compare what are the most effective means for them to market their products," concludes Marcos Richardson, European Director at WebtraffIQ.

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----Notes to editors----

This press release in available in PDF, plain text and Word formats. Photographs are available of the WebtraffIQ team.

The media spokespeople for Redberry Digital are Co-Founders Simon and Tim Redgate.

The media spokespeople for WebtraffIQ are Marcos Richardson, European Director, Kevin Hutchinson, Chief Technical Officer (CTO) and Tim Gibbon, Marketing and Communications Director.

About Redberry
http://www.redberrydigital.com

Redberry Digital delivers high-end creative services including web design and development, CD-ROM/DVD creation, content management solutions and video production.

Redberry Digital's client list demonstrates the breadth of expertise and includes major names like Nokia and Universal Studios for example, through to not-for-profit organisations like Hyde Housing and Nacro, the crime reduction charity.


About WebtraffIQ:
http://www.webtraffiq.com

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ’s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Royal Institution of Chartered Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.

----Contact----

Elemental PR

Tim Gibbon
Director, Elemental PR
Email: mediacentre@elementalpr.co.uk

Direct Telephone: +44 (0) 870 745 9292
Mobile: +44 (0) 7930 375 663
Fax: +44 (0) 870 745 9293

Website: http://www.elementalpr.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

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This release was published on openPR.