Press release
Marketing Analytics Market Revenue, Status and Outlook 2021 to 2025: IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.Com Inc., Accen-ture PLC
The Marketing Analytics Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.The Marketing Analytics Market was valued at USD 2.13 billion in 2019 and is expected to reach USD 4.68 billion by 2025, at a CAGR of 14% over the forecast period 2020 - 2025.
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Competitive Landscape:
Top Companies: IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.Com Inc., Accen-ture PLC, Adobe Systems Incorporated, SAS Institute Inc., Teradata Corporation, Neustar, Inc., Pegasystems Inc., Tableau Software, Google LLC
Industry News and Updates:
In Jul 2017, Teradata announced the acquisition of StackIQ, a prominent developer of cloud analytics software, which has managed the deployment of cloud and analytics software at millions of servers in data centers around the world. The acquisition is expected to strengthen the R&D capabilities of the company. Further In Jun 2018, Microsoft signed a MoU with New Sales Wales to trial a major data science project based on procurement analytics.
Key Market Trends:
Many of the major market players have been in this region. Marketing budgets in the company have been increasing and companies, such as Ebiquity have been investing further in the region to increase the number of services provided. Many companies have comparatively reduced the budget expenditure in the region owing to the recent slump in the region. This decrease further emphasizes the need for an optimal spend of budgets, which emphasizes the need for marketing analytics software in the region. Use of machine learning (ML), natural language processing (NLP), and artificial intelligence (AI) has further enhanced the capabilities of marketing analytics in this region. Use of qualitative analytics and such advanced analytics tools is currently limited to large enterprises, as they are costlier solutions and demand huge resource and capital investment.
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What are the market influences that are explained in the report?
-Key Strategic Developments: The study also includes the key strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors operating in the market on a global and regional scale.
-Key Market Features: The report evaluated key market features, including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin. In addition, the study offers a comprehensive study of the key market dynamics and their latest trends, along with pertinent market segments and sub-segments.
-Analytical Tools: The Global Marketing Analytics Market report includes the accurately studied and assessed data of the key industry players and their scope in the market by means of a number of analytical tools. The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market.
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MarketInsightsReports provides syndicated market research on industry verticals including Healthcare, Information and Communication Technology (ICT), Technology and Media, Chemicals, Materials, Energy, Heavy Industry, etc. MarketInsightsReports provides global and regional market intelligence coverage, a 360-degree market view which includes statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
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