Wi-Fi Analytics Market Analysis by Industry Segments, Share, Application, Development, Growing Demand, and Top Key Players

The Wi-Fi analytics market is expected to exhibit a CAGR of 24.2% during the forecast period (2020–2030), due to the increasing penetration of smartphones, escalating Wi-Fi deployment rate, and the rising proliferation of big data technology worldwide. The market generated a revenue of $5,210.0 million in 2019 and it is projected to generate $52,975.5 million revenue by 2030. Wi-Fi analytics refers to the use of a Wi-Fi network to collect data from internet-enabled devices, such as smartphones and laptops.

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One of the major growth drivers for the market is the increasing deployment of public Wi-Fi hotspots, primarily on account of the burgeoning use of wearable devices, smartphones, tablets, and other internet-enabled devices. Public Wi-Fi networks have emerged as one of the most viable solutions for meeting the burgeoning demand for high bandwidth. Furthermore, the rapid advancements being made in Wi-Fi standards, owing to the escalating use of connected devices, are encouraging public transportation spaces, hospitals, and airports to deploy Wi-Fi across business segments.

Geographically, North America accounted for the largest share in the Wi-Fi analytics market in 2019, due to the presence of prominent market players, such as Cisco Systems Inc., Yelp Inc., Cloud4Wi Inc., and GoZone WiFi LLC, in the region. Moreover, the surging adoption of advanced technologies such as big data, the internet of things (IoT), and artificial intelligence (AI) in the U.S. and Canada will also drive the demand for Wi-Fi analytics solutions in the region in the foreseeable future.

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Whereas, the Asia-Pacific (APAC) Wi-Fi analytics market is expected to display the fastest growth during the forecast period, wherein China will emerge as the highest revenue contributor to the regional market. The leading position of China can be attributed to the early adoption of latest technologies and the high penetration of smartphones and the internet in the country. Additionally, the burgeoning use of Wi-Fi analytics technology in restaurants and retail stores will also facilitate the market growth in the region in the forthcoming years.

Thus, the growing smartphone and internet penetration and surging installation of Wi-Fi hotspots will facilitate the market growth in the forecast years.

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