A2P messaging Market: Post-COVID Growth Opportunity Analysis, Key Players | AT&T, Sinch, China Mobile, Infobip

According to the report, the global A2P messaging market is expected to grow from $60.12 Billion in 2020, which is expected to reach $83.12 Billion by 2028, growing at the CAGR of 3.97% from 2020 to 2028. This growth is attributed to the increasing smartphone and tablet penetration and subsequently the number of mobile users. The growth of the A2P messaging industry is the need to develop more advanced applications. There are numerous technological advancements, which require time to be developed. The major factor restraining the growth in the A2P messaging market is the high cost of setting up a messaging center.

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The recently published research report on Global A2P messaging Market by Evolve Business Intelligence examines the industry in the context of major market aspects including market size & forecast, market shares in terms of revenues and volume, key players, and SWOT analysis. The market is analyzed based on 4 separate indications in the market dynamic chapter: Drivers, Restraints, Key Trends, and Challenges. The total sum of these sections will help you understand what strategies will be best to adopt in order to prosper through this industry over a few short years. The quantitative analysis includes our actual findings out of this research study where we provided additional insight into what our readers can do to embrace new opportunities or plan against threats that might hinder the market.

The COVID-19 pandemic has led to disruption in the supply chain leading to lower demand or supply shortages in the A2P messaging market. The travel restrictions and social-distancing measures have resulted in a sharp drop in consumer and business spending and this pattern is expected to continue for some time. The end-user trend and preferences have changed due to the pandemic and have resulted in manufacturers, developers, and service providers adopting various strategies to stabilize the company.

The New Normal
As businesses recover from the COVID-19 pandemic, they have a new set of priorities to cope with. Throughout this crisis, they were forced to deal with shifting situations and often fell short of their ultimate goals. Now that a cure has been found and the pandemic is dying down, they will need to recuperate from this epidemic by setting forth new objectives to succeed in the future.

In terms of COVID 19 impact, the A2P messaging market report also includes the following data points:
• COVID19 Impact on A2P messaging market size
• End-User/Industry/Application Trend, and Preferences
• Government Policies/Regulatory Framework
• Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies
• Opportunity in A2P messaging market

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Key Players
Some of the major A2P messaging players holding high market share include AT&T, Sinch, China Mobile, Infobip. These players use partnership and collaboration as a key strategy to gain significant market share to compete with market leaders.

The key players profiled in the report are:
• AT&T
• Sinch
• China Mobile
• Infobip
• Orange
• Route Mobile
• Comviva
• Twilio
• BICS
• Monty Mobile

Segmental Analysis
Market Segment By Vertical with focus on market share, consumption trend, and growth rate of A2P messaging Market:
o Banking & Financial Services
o Retail and eCommerce
o Healthcare
o Others

Market Segment By Application with focus on market share, consumption trend, and growth rate of A2P messaging Market:
o Authentication Services
o Promotional and Marketing Services
o Interactive Messages
o Others

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Global A2P messaging Geographic Coverage:
• North America
o US
o Canada
o Mexico

• Europe
o UK
o Germany
o France
o Italy
o Rest of Europe

• Asia Pacific
o China
o Japan
o India
o South Korea
o Rest of Asia Pacific

• Rest of the World
o South America
o Middle East & Africa

North America holds the largest market share in the A2P messaging market. This is due to the high proliferation of smartphones in the region and the availability of 3G/4G networks.

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