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Digital Signage Market Size is projected to reach USD 13810 Million by 2027 | Valuates Reports
The increasing adoption of digital signage in commercial applications is expected to drive the growth of the digital signage market size. By increasing brand awareness among consumers, improving business operating efficiency, catching passersby's attention, promoting new products in the market, and improving customer experience, digital signage in commercial applications allows businesses to reach and interact with customers more efficiently and effectively, attracting new business opportunities.
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Digital signage is a sub-segment of signage. Digital displays use technologies such as LCD, LED, and Projection to display content such as digital images, video, streaming media, web pages, weather data, restaurant menu, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings, etc., to provide wayfinding, exhibitions, marketing, and outdoor advertising.
Digital sign displays may be LCD or plasma screens, LED boards, projection screens or other emerging display types like interactive surfaces or organic LED screens (OLEDs). Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations.
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Based on region, Asia Pacific is expected to be the most lucrative during the forecast period. The overall cost of implementing and installing digital signage systems in APAC is much lower due to low labor expenses in the region. As a result, APAC has emerged as one of the major prospective markets for digital signage.
The market is quite competitive. Including Samsung Electronics, LG Electronics and NEC Display are top 3 players in terms of value, with about 56% market shares, Samsung Electronics, LG Electronics, Goodview, NEC Display and Panasonic are the top 5 players in terms of output volume, with about 59% market shares. Other notable players include Daktronics, Sharp, Planar Systems (Leyard), Sony, Philips, Chimei Innolux (CMI), Marvel Digital, Toshiba, Cisco Systems Inc, Mitsubishi, Advantech nd so on. Industry participants are investing immensely in the R&D operations to offer advanced products for the verticals with high demand such as retail and education, government, etc.
Digital Signage Market by Type
➣40 - 50 inch
➣50 - 60 inch
➣Under 40 inch
➣Larger than 60 inch
Digital Signage Market by Application
➣Retail
➣Healthcare
➣Hospitality
➣Transportation
➣Others
Digital Signage Market by Regional and Country-level Analysis
➣North America
➣United States
➣Canada
➣Asia-Pacific
➣China
➣Japan
➣South Korea
➣India
➣Southeast Asia
➣Australia
➣Rest of Asia-Pacific
➣Europe
➣Germany
➣France
➣U.K.
➣Italy
➣Russia
➣Nordic Countries
➣Rest of Europe
➣Latin America
➣Mexico
➣Brazil
➣Rest of Latin America
➣Middle East & Africa
➣Turkey
➣Saudi Arabia
➣UAE
➣Rest of MEA
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