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Customer Journey Analytics Market: Global and Regional Analysis with Forecast till 2028, Business Opportunities, Post COVID Scenario

Customer Journey Analytics Market: Global and Regional

According to the report, the global Customer journey analytics market size is expected to reach $36.41 Billion by 2028 growing at the CAGR of 20.18% from 2021 to 2028. This growth is attributed to the customer journey analytics market include the rising need for personalized customer experience, growing adoption of customer relationship management (CRM) solutions, the rising demand for enhanced customer experience, and growing use of cloud computing. The incorporation of analytics into customer journeys enables businesses to gain a better understanding of the customer and increase demand for the insights provided by the technology to gain actionable insights. High adoption of data mining and business intelligence tools is expected to open up various opportunities for the segment. The market's growth is hampered by the difficulty of evaluating customer experience return on investment (ROI) and compliance with region-specific data privacy laws and regulations.

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The recently published research report on Global Customer Journey Analytics Market by Evolve Business Intelligence examines the industry in the context of major market aspects including market size & forecast, market shares in terms of revenues and volume, key players, and SWOT analysis. The market is analyzed based on 4 separate indications in the market dynamic chapter: Drivers, Restraints, Key Trends, and Challenges. The total sum of these sections will help you understand what strategies will be best to adopt in order to prosper through this industry over a few short years. The quantitative analysis includes our actual findings out of this research study where we provided additional insight into what our readers can do to embrace new opportunities or plan against threats that might hinder the market.

The COVID-19 pandemic has led to disruption in the supply chain leading to lower demand or supply shortages in the Customer Journey Analytics market. The travel restrictions and social-distancing measures have resulted in a sharp drop in consumer and business spending and this pattern is expected to continue for some time. The end-user trend and preferences have changed due to the pandemic and have resulted in manufacturers, developers, and service providers adopting various strategies to stabilize the company.

The New Normal
As businesses recover from the COVID-19 pandemic, they have a new set of priorities to cope with. Throughout this crisis, they were forced to deal with shifting situations and often fell short of their ultimate goals. Now that a cure has been found and the pandemic is dying down, they will need to recuperate from this epidemic by setting forth new objectives to succeed in the future.

In terms of COVID 19 impact, the Customer Journey Analytics market report also includes the following data points:
• COVID19 Impact on Customer Journey Analytics market size
• End-User/Industry/Application Trend, and Preferences
• Government Policies/Regulatory Framework
• Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies
• Opportunity in Customer Journey Analytics market

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Key Players
Some of the major Customer Journey Analytics players holding high market share include Google, Microsoft, Genesys, Teradata. These players use partnership and expansion as a key strategy to gain significant market share to compete with market leaders.

The key players profiled in the report are:
• Google
• Microsoft
• Genesys
• Teradata
• Amperity
• Pointillist
• BryterCX
• inQuba
• Kitewhee
• Verint

Segmental Analysis
Market Segment By Component with focus on market share, consumption trend, and growth rate of Customer Journey Analytics Market:
o Solutions
o Services

Market Segment By deployment mode with focus on market share, consumption trend, and growth rate of Customer Journey Analytics Market:
o On-premises
o Cloud

Market Segment By Application with a focus on market share, consumption trend, and growth rate of Customer Journey Analytics Market:
o Customer Segmentation and Targeting
o Customer Experience Management
o Brand Management
o Others

Market Segment By Data Source with a focus on market share, consumption trend, and growth rate of Customer Journey Analytics Market:
o Web
o Social Media
o Mobile
o Email

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Global Customer Journey Analytics Geographic Coverage:
• North America
o US
o Canada
o Mexico

• Europe
o UK
o Germany
o France
o Italy
o Rest of Europe

• Asia Pacific
o China
o Japan
o India
o South Korea
o Rest of Asia Pacific

• Rest of the World
o South America
o Middle East & Africa

North America dominated since companies operating in the region have massive silos of accumulated customer journey data. Furthermore, the customer journey analytics market in North America is expected to remain dominant throughout the forecast period, as the majority of key players such as IBM Corporation, Verint Systems, and Adobe Systems are based in this region and have pioneered customer journey analytics products and services.

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About EvolveBI
Evolve Business Intelligence is market research, business intelligence, and advisory firm providing innovative solutions to challenging pain points of a business. Our market research reports include data useful to micro, small, medium, and large-scale enterprises. We provide solutions ranging from mere data collection to business advisory.

Evolve Business Intelligence is built on account of technology advancement providing highly accurate data through our in-house AI-modelled data analysis and forecast tool – EvolveBI. This tool tracks real-time data including, quarter performance, annual performance, and recent developments from fortune’s global 2000 companies.

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