How popular is the Feminine Hygiene Products market in US?

Feminine Hygiene Products Market Snapshot:

Feminine hygiene in recent times has grown in importance. Women are focussing on the overall well-being of their bodies. There is an increasing consensus that personal hygiene plays a crucial role in fighting against infections. Due to the growing variety of feminine hygiene products, consumers can choose a product that is best suitable for their needs. The global feminine hygiene products market is in its maturity. However, extensive advertising, awareness of health and hygiene, and innovative, smart product development have enabled a healthy growth of the market.

The global feminine hygiene products market has witnessed phenomenal growth in the past few years especially due to the rise in E-commerce. According to the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales grew 13% in 2017, accounting for USD 29 trillion. UNCTAD also observed that there was an increase in cross-border online sales, especially in the U.S., from 15% in 2015 to 21% in 2017. This shows that significant internet users are buying products using e-commerce. The boom in e-commerce has become a boon for personal hygiene, as consumers are likely to opt for online shopping for these products.

Many Companies are trying to convey the adverse effects of an inorganic sanitary pad, which is made out of cotton, gel, and plastic. Some of the products are even perfumed, which makes the product synthetic. Such synthetic products are manufactured using chlorine compounds, which researchers believe to be a cause for endometriosis, UTI, reduced fertility, and even cancer. Inorganic sanitary pads are believed to take about 500 to 700 years for decomposition due to plastic. Nailen Private Limited’s brand Noraa has introduced organic sanitary pads made out of organic cotton, corn starch, and bamboo. This trend is likely to catch up fast as consumers are day-by-day are inclining towards making an effort in the environmental cause while buying.

Feminine hygiene products are those products that are used during forecasts. Products can be looked at through the perspective of usage patterns or the method. The market can also be viewed as per the purpose to which these products are used. Menstrual cups and tampons are meant to be inserted into the vagina, while sanitary napkins and pant liners are intended to use externally.

The use of different products varies according to the region where factors such as culture, loyalty towards the brand, digital outreach, and overall product awareness become essential. Countries such as China, Italy, and Mexico heavily use sanitary pads instead of tampons. Whereas countries such as the U.S., the U.K, Germany, and France where tampons are the preferred choice.

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The Major Prominent Players Covered in this Report:
Procter & Gamble, Unicharm Corporation, Johnson & Johnson, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget, Edgewell Personal Care, Seventh Generation, Vivanion, Lil-Lets UK Ltd., Essity, Kao Corporation, Glenmark and Hengan International Group Company Limited are some of the key players that are operating worldwide.

By Usage Pattern, Disposable, Reusable
By Type, Sanitary Pads, Tampons, Pant Liners, Menstrual Cups, Others
By Distribution Channel, B2B, B2C, Store-Based Retail, Hypermarket & Supermarket, Pharmacy Stores, Convenient Stores, Specialty Stores, Others, Online Retail

Growing Domestic Demand and Expanding Pharmaceutical Sector to Drive the Demand for Feminine Hygiene Products in the APAC Region
Asia-Pacific region is anticipated to hold the largest market share in the global Feminine Hygiene Products market during the forecast period 2019-2029. The growth in this region can be attributed to the presence of emerging economies like India, China, Japan, Vietnam, and Indonesia, which account for the largest share in this region. India is one of the largest producers of Feminine Hygiene Products and a major exporter of the product to various countries across the globe. India accounts for around 80% of the world’s exports of Feminine Hygiene Products. The favorable climatic conditions and growth of agricultural inputs and allied services like cold storage and warehousing in India are prompting higher production.

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Key Questions Answered in The Report:
What will the Feminine Hygiene Products market growth rate?
What are the key factors driving the global Feminine Hygiene Products market?
Who are the key manufacturers in the Feminine Hygiene Products market space?
What are the market opportunities, market risk, and market overview of the Feminine Hygiene Products market?
What are sales, revenue, and price analysis of top manufacturers of the Feminine Hygiene Products market?
Who are the distributors, traders, and dealers of the Feminine Hygiene Products market?
What are the market opportunities and threats faced by the vendors in the global Steerable Medical Devices Industry?
What are sales, revenue, and price analysis by types and applications of the Feminine Hygiene Products Industry?
What are sales, revenue, and price analysis by regions of Feminine Hygiene Products industry?
What are the driving factors contributing to market growth during the short, medium, and long term?

Corporate Strategies -
Companies are mostly cashing in on advertisement and marketing strategies to boost their sales. Additionally, increasing disposable income among consumers is a crucial factor that companies are trying to focus on. For instance, many companies in a bid to increase their market presence are focussing on destigmatizing periods, in turn, spreading awareness, especially in rural areas.

Procter & Gamble, in Oct 2019, had to make an important decision concerning its brand logo. The company announced that it is removing the Venus symbol associated with the feminine, which is seen as a move to consolidate its market share with respect to trans and gender non-conforming community. It remains to be seen how other companies take stand on this issue. Feminine hygiene is a sensitive topic, and inclusivity remains a critical factor in the brand building, especially in the minds of millennials.

Recent Developments:
Kimberley-Clark Corporation, in Feb 2019, announced the opening of a global digital technology center in Bengaluru, India. This is expected to enable the company to focus on product development in the Asia-Pacific region.

Jewel Sanitary Napkins, a U.S.-based company in Jun 2019, announced the launch of its sanitary napkins enhanced by graphene. The use of graphene is beneficial as it helps with cramps, fatigue, bacteria, immune system, and metabolism.

Unicharm Corporation, in Oct 2019, launched its sanitary napkin Sofy Cool brand in India. The product is integrated with a technology that keeps the area cool, facilitating an irritation-free period.

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