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Digital Advertisement Market Future Growth Strategies, Top Key Players, COVID-19 Impact on Industry Demand and 2026 Forecast
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Market Overview
Digital advertising has gone from an uncertain bet to serving as the primary platform for most organizations’ marketing. Across the globe, digital advertising continues to significantly grow year over year on an annual revenue basis, with total spending reaching over US$ 300 billion in 2020, as per UnivDatos analysis. Digital advertisement has become an indispensable tool for publishers, ad tech vendors, ad agencies, and brands to develop their corporate strategy, product plans, for sales and planning.
According to recent studies, it is found companies spent on the digital advertisement has been increasing constantly over the traditional advertisement. This will become a crucial inversion of how advertisers collect their resources, and the rise of interest in digital media while platforms are aiming at consumers’ attention. According to other similar research, such a tendency for digital ads will become only more evident with the coming future. For instance, by 2023, digital advertising will take about two-thirds of whole advertising spending.
Covid-19 Impact
According to the WPP-owned media buying firm, GroupM, not taking into account online advertisements sold by old media outlets such as broadcasters or news publishers, digital marketing is expected to be half of the global advertising industry's US$ 530 billion in 2020.
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The mandatory lockdown imposed by several countries across the world to contain the spread of Coronavirus spread. This lockdown changed many things including, the way people work, communicate, spend their time, among others. During this difficult time companies are looking for less pricey alternatives to traditional methods of marketing to lure customers, digital advertising offers all such benefits to companies, what they are looking for during coronavirus quarantine.
Global Digital Advertisement Market report is studied thoroughly with several aspects that would help stakeholders in making their decisions more curated.
By AD Format, the market is primarily bifurcated into
Search Advertising
Banner Advertising
Social Media Advertising
Video Advertising
Classifieds
Search Advertising dominated the ad format segment of the global digital advertisement market and will grow at 6.65% CAGR to reach US$ 253 billion by the year 2026.
By Programming Type, the market is primarily segmented into
Programmatic
Non-Programmatic
Amongst programming type, programmatic accounted for the largest share and is expected to grow at 7.97% CAGR during the forecast period 2021-2026. In 2019, programmatic segment generated a revenue of US$ 263 billion.
By Platform, the market is primarily studied into
Desktop
Mobile
In 2019, Mobile segment dominated the digital advertisement market with nearly 60% of the market share and it is anticipated by 2026, the segment will garner US$ 391 billion of the market.
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By Industry, the market is primarily fragmented into
Retail
Automotive
Financial Services
Telecom
CPG Industry
Travel
Others
In 2019, Retail Industry dominated the global digital advertisement market with almost 22% of the market share and is expected to grow at a CAGR of 6.33% over the analyzed period.
Digital Advertisement Market Geographical Segmentation Includes:
North America (the United States, Canada, and Rest of North America)
Europe (Germany, Spain, Italy, France, United Kingdom and Rest of Europe)
Asia-Pacific (China, Japan, India, South Korea, Australia, and Rest of Asia-Pacific)
Rest of the World (Brazil, South Africa, and other countries)
Based on the estimation, North America dominated the digital advertisement market with almost 42% of the market revenue in 2019. At the same time, the Asia-Pacific region is expected to grow remarkably with a CAGR of 7.92% over the forecast period as the majority of people in this region are interacting and engaging themselves with the digital world through their smartphones.
The major players targeting the market includes
Apple Inc.
Alibaba
Alphabet
Amazon
Nokia
Sina
Facebook Inc.
Tencent
Microsoft Corporation
Competitive Landscape
The degree of competition among prominent global companies has been elaborated by analyzing several leading key players operating worldwide. The specialist team of research analysts sheds light on various traits such as global market competition, market share, most recent industry advancements, innovative product launches, partnerships, mergers, or acquisitions by leading companies in the ophthalmic devices market. The leading players have been analyzed by using research methodologies for getting insight views on global competition.
Key questions resolved through this analytical market research report include:
What are the latest trends, new patterns, and technological advancements in the digital advertisement market?
Which factors are influencing the digital advertisement market over the forecast period?
What are the global challenges, threats, and risks in the digital advertisement market?
Which factors are propelling and restraining the digital advertisement market?
What are the demanding global regions of the digital advertisement market?
What will be the global market size in the upcoming years?
What are the crucial market acquisition strategies and policies applied by global companies?
We understand the requirement of different businesses, regions, and countries, we offer customized reports as per your requirements of business nature and geography. Please let us know If you have any custom needs.
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Table Of Content:
1 Market Introduction
2 Research Methodology Or Assumption
3 Industry Performance
4 Executive Summary
5 Legal Framework In Digital Advertisement Arena
6 Market Overview
7 Demand And Supply Side Analysis
8 Digital Advertising Value Chain
9 Market Insights By Platform
10 Market Insights By Programming Type
11 Market Insights By Ad-Format
12 Market Insights By Industry Vertical
13 Market Insights By Region
14 Competitive Scenario
15 Top Company Profiles
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About UnivDatos Market Insights
UnivDatos Market Insights (UMI) is a passionate market research firm and a subsidiary of Universal Data Solutions. We believe in delivering insights through Market Intelligence Reports, Customized Business Research, and Primary Research. Our research studies are spread across topics across the world, we cover markets in over 100 countries using smart research techniques and agile methodologies. We offer in-depth studies, detailed analysis, and customized reports that help shape winning business strategies for our clients.
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