Personalized Nutrition Market Size, Share, Growth Trends & Industry Analysis

The global personalized nutrition market size is projected to grow from USD 8.2 billion in 2020 to USD 16.4 billion by 2025, recording a compound annual growth rate (CAGR) of 15.0% during the forecast period.

The increasing demand for personalized solutions due to the rising health awareness, the growing trend of digital solutions for healthcare, and the aging population across regions are some of the major factors that are projected to contribute to the growth of the market during the forecast period. Furthermore, the shifting consumer trends, such as an increase in the preference for high-quality nutritional food, according to their nutrient profile is projected to encourage the development of personalized approaches for nutrition, contributing to the market growth.

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The active measurement segment is estimated to account for the largest share in 2019 in the market.

Active measurement tools include apps, testing kits, and programs. These usually give a more accurate and customizable nutrient profile based on an individual’s requirements. Therefore, the active measurement segment is projected to record the fastest growth in the market due to the increasing adaptability and acceptance in the market.

The standard supplements segment is projected to account for the largest share during the forecast period.

By application, the standard supplements segment is projected to account for a larger market share, followed by the disease-based segment. The changing preferences and rising awareness about the overall health of individuals have led to an increase in the number of people opting for standard supplements. People are increasingly becoming aware of deficiencies and nutrient requirements, which is a key factor that is projected to drive the demand for standard supplements.

On the basis of end-use, the direct-to-consumer segment is projected to hold the largest market share during the forecast period.

On the basis of end-use, the direct-to-consumer segment is projected to hold the largest market share due to the changing preferences of consumers for nutrition-rich products available in the market to enhance their health. The deficiency of nutrients in the body of consumers has a long-lasting impact, which has been worrying people over a long time. Personalized nutrition provides methods and solutions to understand these problems and take steps accordingly. Due to these factors, the end-use segment is projected to lead the personalized nutrition market during the forecast period.

North America is projected to account for the largest share in the personalized nutrition market during the forecast period.

The North American market accounted for the largest share in 2019. The growth of the market in this region is majorly driven by the rising awareness among consumers about their health. Key players offering personalized nutrition are present in this region, which is also projected to contribute to the growth of the market. The region is witnessing an increase in the number of obesity rates. Besides, hectic and busier lifestyles have encouraged consumers to opt for specialized dietary supplements that are tailored to their specific requirements. Furthermore, the rise in income of consumers in the region will also contribute to their increased buying power, which, in turn, will encourage them to opt for personalized diets as per their preferences.

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Key players in the global market include Amway (US), BASF (Germany), DSM (Netherlands), Herbalife Nutrition Ltd (US), DNAfit (UK), Care/of (US), Nutrigenomix (US), Zipongo (US), Viome (US), Habit (US) and Atlas Biomed Group Limited (UK). These players have broad industry coverage and high operational and financial strength.

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