Frozen Meat market Is Expected To Reach USD 73.3 billion in 2025 | Kerry Group Plc., Associated British Foods Plc.

Frozen meat offers various advantages such as longer shelf life, food safety, and others, and is expected to drive growth of the frozen meat market over the forecast period. Moreover, frozen meat products help reduce food waste, are easy to cook. The freezing action inhibits growth of potentially harmful bacteria, which are a cause of food poisoning. Due to rapid freezing, the texture, taste, and freshness of food items is maintained. If there is little water present, it transforms itself into ice crystals, thus locking freshness and nutritional value. These factors are expected to increase the demand for frozen meat over the forecast period.

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Detailed Segmentation:

Global Frozen Meat Market, By Meat Type:
Poultry
Beef
Pork
Seafood
Lamb
Others

Global Frozen Meat Market, By Distribution Channel:
Supermarkets
Hypermarkets
Online
Convenience stores
Others

Distribution channels of frozen meat include supermarkets, hypermarkets, online, convenience stores, and others. Other distribution channels include specialty stores and departmental stores. Supermarkets segment is expected to grow at a faster pace during the forecast period. Increasing urbanization in emerging economies of Asia Pacific and Latin America has led to increased consumption of packaged food products. For instance, according to the India Brand Equity Foundation (IBEF), the number of supermarkets in India grew from 500 stores in 2006 to 8,500 stores by 2016.

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North America is the fastest growing region and accounted for the largest market share of around 34.6% in 2018, owing to increasing demand for protein rich food and advancement of technology in the food industry. Hectic lifestyle and changing consumer dietary patterns are also driving the market growth.

Furthermore, companies are focusing on product development in order to expand their product portfolio. For instance, in 2016, Kerry Group Plc. launched a range of American frozen dishes under the brand name ‘The Shack’ in the U.K. The products include beef burrito, chicken fajita, and macaroni and cheese. The products will be sold exclusively through U.K. frozen food retailer Iceland.

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