Adults Adopt Electric Toothbrush to Improve Oral Health

According to a 2019 study, titled 'Long-term impact of powered toothbrush on oral health: 11-year cohort study', published in the Journal of Clinical Periodontology, use of electric toothbrushes has resulted in 17.7% less progression in decayed, missing, filled surfaces (DMFS), 22% less gum recession, and 19.5% rise in the number of teeth retained in comparison to manual toothbrushes, throughout the study. Thus, the surging awareness about the benefits of smart toothbrushes is fueling the need for this oral product.

Moreover, the increasing prevalence of unhealthy dietary habits will drive the electric toothbrush market at a CAGR of 5.7% during the forecast period (2020–2030). At this rate, the market is expected to increase its revenue from $2.7 billion in 2019 to $4.8 billion by 2030. Unhealthy dietary habits include high consumption of alcohol, intake of sugary foods, and chewing of tobacco that have a detrimental effect on oral health. Alcohol and sugary foods contain a high level of sugar that converts into acid after coming in contact with plaque, thereby, destroying the teeth over time.

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These toothbrushes are primarily used by adults, due to their unhealthy eating habits that lead to poor oral health. The worsening teeth quality has increased the use of advanced toothbrushes, as newer models help customers in removing more plaque and prevent gingivitis. Moreover, electric toothbrushes are useful for adults with orthodontic attachments, as these make brushing easier for them. Furthermore, the demand for children electric toothbrushes is also escalating, due to rising incidence of tooth decay and cavities among children and growing awareness among parents regarding the oral health of children.

The head movement segment of the electric toothbrush market is bifurcated into sonic/side-by-side and rotation/oscillation categories. The sonic/side-by-side category is expected to hold the largest market share in coming years, as the sonic technology provides thorough cleaning. A sonic toothbrush cleans the surface of the teeth by breaking up the plaque and then removing it from hard-to-reach areas inside the mouth. This is due to the better fluid dynamics and a higher number of strokes per minute offered by side-by-side toothbrush, in comparison to the rotation toothbrush.

Currently, European nations are adopting maximum number of electric toothbrushes, due to the rising consumption of sugar products, tobacco, and alcohol; booming geriatric population; and increasing focus on oral health in these countries. Heavy consumption of alcohol and a sugary diet are major issues in the European region. According to the World Health Organization (WHO), the member nations of the European Union (EU) consume the highest volume of alcohol in the world. This has led to several oral problems like periodontal diseases, dental caries, and destruction of teeth.

Furthermore, the Asia-Pacific (APAC) electric toothbrush market is expected to register the fastest growth during the forecast period. This can be attributed to the increasing adoption of online shopping that has resulted in easy availability of advanced toothbrushes. Moreover, the growing elderly population will fuel the demand for electric toothbrushes, as they are susceptible to chronic oral diseases, due to which they could develop sensitive gums and teeth. According to the 2019 World Population Ageing report by the UN, Asia will have nearly 954.6 million people aged 65 years and above by 2050.

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Thus, growing consciousness regarding oral health and awareness about advantages of smart toothbrushes will propel the demand for electric toothbrushes in foreseeable future.

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This release was published on openPR.