U.S. Men’s Underwear Market To Surpass US$ 6.0 Billion By 2027 | Hanes Brands Inc., Philips-Van Heusen Corporation American eagle outfitter Inc.

The U.S. men’s underwear market was estimated to be valued around US$ 3.5 billion in terms of value in 2018 and is predicted to grow at a CAGR of 6.1% during the forecast period (2019 to 2027)

Men’s underwear is clothes that are worn next to the skin and usually known as intimate’s clothes. They are mainly used to avoid the other clothes from getting dirty by sweat and also shapes the body. These clothes are made up of rayon, cotton, nylon, polyester, silk, and cotton. They keep the private dry and avoid the wet stains while also maintain comfort. Moreover, men's undergarments support the shapes of private they need for their genitals.

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Rising demand for functional underwear is projected to foster market growth over the forecast period. For instance, in March 2020, New York-based Men's Underwear Company, Adam Smith Wear, announces the launch of its new underwear collections for men. The latest collections provide a wider choice and are designed to be unisex to cater to the demands of men and women both. Hence, rising demand for functional underwear will favor the growth of the U.S. men's underwear market.

Key players operating in the U.S. Men’s Underwear market are Hanes Brands Inc., Philips-Van Heusen Corporation American eagle outfitter Inc., Ralph Lauren Corporation, Jockey International Inc., and Gildan Activewear Inc.

An increasing number of Start-ups in the region in order to establish a foothold in the market is augmenting the market growth. According to the Coherent Market Insights analysis, Ampere – a U.S. based firm – provides quality luxury lingerie designed in-house. The company’s objective is to cater to every challenge faced by customers in finding a proper fit with regard to bras and to significantly mark its presence in the U.S. intimate apparel market.

Market Taxonomy

By Category

Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs
By Distribution Channel

Mass Merchant
Mono-brand Outlet
Pharmacy Store
Online Store
Others
By Price Range

US$1-9
US$10-19
US$20-29
US$30 and above

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