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German Beer in India

11-29-2012 10:04 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: PRX

/ PR Agency: PRX
Logo St. ERHARD

Logo St. ERHARD

Made in Germany: St. ERHARD receives approval for Indian market

Bamberg, 23 November 2012 - As one of the first German beer brands St. ERHARD has entered the Indian market. Promoted with the slogan "Brewed and Bottled in Bavaria" the premium brand wants to establish itself there as a synonym for German beer.

"Our beer is brewed in Germany and shipped to India by container," says the founder of the young startup company Christian Klemenz. "Indian consumers value genuine German products. This sets us apart from locally produced beers of inferior quality."

Customers of this specialty product are hotels and restaurants in Northern India. The company also wants to enter other Asian markets and plans to expand the export of St. ERHARD beer to countries such as China, Japan, Singapore and South Korea.

That the business will be successful investor and business angel Günter Wiskot is sure of. The well renowned expert for India who provides business contacts between Indian and German medium-sized companies through his company Blafoc Black Forest Consulting and author of a book about India supports the young business with his knowledge and experience.

"In India Germany is associated with three things: cars, football and beer," says Managing Director of Blafoc Günter Wiskot. "Despite cultural boundaries, sales of beer have doubled in the past five years in India. The market is growing and the German luxury brand St. ERHARD will benefit from that."

Picture: Braukessel
Caption: German Beer in India - St. ERHARD receives approval for Indian market.
http://www.pr-x.de/fileadmin/download/pictures/Blafoc/StERHARD_Braukessel.jpg

Picture: Foto Bierflasche
Caption: "Brewed and Bottled in Bavaria": The premium brand St. ERHARD wants to establish itself in India as a synonym for German beer.
http://www.pr-x.de/fileadmin/download/pictures/Blafoc/Bierflasche.jpg

Picture: Foto deutsch-indische Geschäftspartner
Caption: Christian Klemenz and Vikanshu Bhargava are sure, that the business will be successful.
http://www.pr-x.de/fileadmin/download/pictures/Blafoc/StERHARD_Indien.JPG

Picture: Günter Wiskot
Caption: "In India Germany is associated with three things: cars, football and beer," says Managing Director of Blafoc Günter Wiskot. "Despite cultural boundaries, sales of beer have doubled in the past five years in India. The market is growing and the German luxury brand St. ERHARD will benefit from that."
http://www.pr-x.de/uploadfiles/pictures//0510_153829_Guenter-Wiskot-port1.jpg

Bei Abdruck Belegexemplar erbeten

St. Erhard - true beer excellence

St. ERHARD is the flagship beer brand representing true beer excellence from the home of the beer. As a genuine Franconian "Kellerbier" St. ERHARD is brewed and bottled in Bavaria according to the "Reinheitsgebot". We are driven by the passion to serve the highest level of sophistication in brewing to a global audience.

Press contact:

St. ERHARD GmbH
Christian Klemenz
An der Weberei 7
96047 Bamberg / Germany
Telefon: +49(0)951/60520025
Telefax: +49(0)3212/1422869
info@st-erhard.com
www.st-erhard.com

PRX
Agentur für Public Relations GmbH
Ralf M. Haaßengier
Kalkhofstraße 5
70567 Stuttgart
Telefon 0711/71899-03/04
Telefax 0711/71899-05
ralf.haassengier@pr-x.de
www.pr-x.de

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