Latest Outlook On E-Commerce Platform Market Trends 2019 | Market Segmentation, Business Outlook, Competitive Landscape, Industry Report to 2026 | Shopify Inc., BigCommerce Pty. Ltd, Magento

E-Commerce Platform Market Snapshot:

The global e-commerce platform market is expected to grow at a CAGR of 12.4% during the forecast period, 2019–2026.

Global E-Commerce Platform Market is expected to grow at a steady growth during the forecast period 2019-2026. E-Commerce Platform Market report offers insights into the latest trends. It summarizes key aspects of the market, with a focus on leading key player’s areas that have witnessed the highest demand, leading regions, and applications. It offers qualitative as well as quantitative information regarding the factors, challenges, and opportunities that will define the growth of the market over 2019-2029. The report aims at historical occurrences, talks about the present status of the industry, and also provides valuable forecast information up to 2026. Every organization partaking within the global production of the E-Commerce Platform market products is mentioned during this report, so as to review the insights on cost-effective manufacturing methods, competitive landscape, and new avenues for applications.

An e-commerce platform is a software application that enables the functioning of online businesses to centralize their operations, manage their website, and fulfill client orders. It includes customizable site templates, search engine optimization, an integrated shopping cart, email marketing, inventory management, and analytics. E-commerce platforms help small-scale retailers cater to millions of customers and generate high revenue in the online industry. Additionally, these platforms are developed with best-in-class features to help small-scale retailers grow into large businesses, creating various opportunities for small vendors to gain high traffic.

The cloud-based segment is expected to hold a strong share in the e-commerce platform market during the forecast period, 2019–2026. A cloud-based e-commerce solution provides online services to help reduce or eliminate the need to maintain in-house high-cost hardware, software, and network infrastructure. In 2016, Snapdeal launched its private cloud ‘Cirrus’, which would help Snapdeal handle its long-term growth in traffic and analyze big data to create personalized and relevant experiences for its consumers. Cloud-based e-commerce solutions are intended to provide higher scalability and meet the requirements of seasonal or hourly promotion peaks in traffic, such as during Big Billion Day, Black Friday, and Cyber Monday.

Artificial Intelligence and the Internet of Things have become an integral part of technology with the deployment of cloud computing and big data and faster processing speeds. Growing technological advancements in AI, IoT, and digital engagement through virtual and augmented reality are some of the factors expected to positively impact market growth. Machine learning applied across e-commerce platforms enhances customer engagement and assists market players in identifying exceptional target prospects. Moreover, the utilization of IoT devices has widened the scope of e-commerce platforms as they help personalize advertising for various businesses and target a specific group of customers.

The growing focus on developing innovative features in on-premise software solutions is a key factor driving the growth of the segment.  On-premise software solutions are typically custom-built to serve the purposes of a particular business and generally priced under a one-time perpetual license fee. However, these platforms have certain limitations as compared to cloud-based platforms; for instance, the cost associated with solutions provided by on-premise platforms is higher than that provided by cloud-based platforms. Despite the challenges, the on-premise segment holds a considerable value share in the e-commerce platform market.
Emerging trends in developing countries and the evolving fashion retail market based on the constructive demographic dividend, retail-specific policies, and consumer buying behavior are some of the factors that govern the growth of the fashion market. E-commerce has empowered various luxury fashion companies such as Lifestyle and Zara to be broadly accessible to a worldwide market and forms a considerable part of the global economy. The electrical and electronics segment is expected to witness significant growth in the global e-commerce platform market. The electrical and electronics industry is acknowledged as one of the most active sectors worldwide, with positive growth prospects on account of the increasing dependency on mobile devices.

North America is expected to witness dynamic growth in the e-commerce platform market. The region is home to a great many start-ups related to e-commerce platforms – a key factor driving market growth in the region. According to the International Post Cooperation, the U.S. retail e-commerce market is one of the largest in the world and accounts for around 20% of the global sales; in the U.S., around 9% of the retail sales in 2016 were made online, amounting to USD 451 billion. Additionally, the growth of mobile commerce and the availability of attractive discounts and deals on e-commerce platform collectively drive market growth in the region; for instance, Amazon orders via its mobile application during Amazon’s Prime Day doubled in 2016 as compared to 2015

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The Major Prominent Players Covered in this Report:
Shopify Inc., BigCommerce Pty. Ltd, Magento, Yo!Kart, VTEX, WooCommerce, Oracle Corporation, Miva Inc., Wix.com, SAP SE, Digital River, Inc., commercetools GmbH, and Salesforce.com, Inc.

By Type, Cloud, On premise
By Application, Fashion & apparel, Electrical & electronics, Food & beverage, Health & beauty, Others

Growing Domestic Demand and Expanding Pharmaceutical Sector to Drive the Demand for E-Commerce Platform in the APAC Region
Asia-Pacific region is anticipated to hold the largest market share in the global E-Commerce Platform market during the forecast period 2019-2026. The growth in this region can be attributed to the presence of emerging economies like India, China, Japan, Vietnam, and Indonesia, which account for the largest share in this region. India is one of the largest producers of E-Commerce Platform and a major exporter of the product to various countries across the globe. India accounts for around 80% of the world’s exports of E-Commerce Platform. The favorable climatic conditions and growth of agricultural inputs and allied services like cold storage and warehousing in India are prompting higher production.

Key Questions Answered in The Report:
What will the E-Commerce Platform market growth rate?
What are the key factors driving the global E-Commerce Platform market?
Who are the key manufacturers in the E-Commerce Platform market space?
What are the market opportunities, market risk, and market overview of the E-Commerce Platform market?
What are sales, revenue, and price analysis of top manufacturers of the E-Commerce Platform market?
Who are the distributors, traders, and dealers of the E-Commerce Platform market?
What are the market opportunities and threats faced by the vendors in the global Steerable Medical Devices Industry?
What are sales, revenue, and price analysis by types and applications of the E-Commerce Platform Industry?
What are sales, revenue, and price analysis by regions of E-Commerce Platform industry?
What are the driving factors contributing to market growth during the short, medium, and long term?

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Key E-Commerce Platform Market Trends:
- The report identifies, determines, and forecasts the Global E-Commerce Platform Market segments based on their type, sub-type, technology used, applications, end-users, and regions.
- Industry to Industry Holds Largest Share in the E-Commerce Platform Market
- It examines the micro-markets based on their growth trends, development patterns, future prospects, and contribution to the overall market.
- Demand from Regional / geographical is Expected to Drive the Growth
- Rising Adoption of Market Segments in this Growth
- North American, Europe is Expected to Witness Higher Growth Rate over the Forecast Period
- It studies the competitive developments such as partnerships and collaborations, mergers and acquisitions (M&A), research and development (R&D) activities, product developments, and expansions in the Global E-Commerce Platform Market.

Recent Developments:
In 2019, Shopify Inc. introduced Apple Business Chat for its users, enabling its merchants to handle customer communications and build automated marketing workflows

In 2019, Shopify Inc. acquired the B2B e-commerce portal ‘Handshake,’ which would enable the company to focus on the e-commerce market where brands and other merchants sell products wholesale

In 2019, BigCommerce partnered with Jet Rails, a provider of fully managed mission-critical hosting to e-commerce merchants. With this partnership would provide the company’s merchants access to the highest caliber technologies

In 2019, Magneto was acquired by Adobe, which will help the company expand its global reach
In 2019, VTEX Acquired UniteU Technologies, a high-conversion commerce solution for mid-market retailers and emerging brands

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