Multi-Touch Marketing Attribution Market 2021, Business Growth and Development Factors by 2027 - Adobe, SAP, Visual IQ, Oracle

The Multi-Touch Marketing Attribution market research report provides an in-depth analysis of the current’s trends, latest developments, scenario, market size, various drivers, restraints, and major players along with their profile details. Research report offers the historic data for year 2021 and 2027 and also provides the forecast data from year 2021 to 2027 which is based on revenue. With the help of all these information research report helps the market participants to improve market positions. With the help of all these insights Multi-Touch Marketing Attribution market research report recommends a business strategy for present market participants to strengthen their position in the market.

The data studied for the preparation of the report takes into account the current major players and the major players that will be listed. Industry top players are: Adobe, SAP, Visual IQ, Oracle, Neustar, LeadsRx, LeanData, Merkle, Roivenue, C3 Metrics, AppsFlyer, Equifax, Windsor.ai, Manthan, Oribi

The Global Multi-Touch Marketing Attribution Market Size is Projected to Reach at a CAGR of 14.95% during 2021-2027.

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Market Overview

Due to the increased adoption of social media and other digital platforms, marketing managers are making significant investments to support and boost their sales. According to a published article by Advertising Age, in 2019, the total marketing services spending amounted to an estimated sum of USD 248.9 billion, out of which the majority was attributed to sales promotion.
In February 2020, TVSquared launched a platform to provide attribution solutions across all forms of video advertising, driving sales, conversions, and business outcomes. The solution offers quantifiable metrics and analytics for performance and true reach extension. Also, in November 2019, G5 launched Cross-Channel Spend Optimizer that improves digital advertising performance by up to 25% and reduces cost-per-click by as much as 15%.

Covid-19 Impact and Recovery Analysis:

The number one goal of this Multi-Touch Marketing Attribution Market document is to provide Quantitative records withinside the form of charts and graphs. The information regarding market fundamentals is provided surely for the sake of readers. All the readers on the side of stakeholders will understand the market situations and business enterprise environment because it needs to be through this properly-planned Market analysis. It turns smooth to collect the effect of COVID-19 on the market boom through this Multi-Touch Marketing Attribution market document.

Multi-Touch Marketing Attribution market Segmentation By Type:

Cloud

On-Premises

Multi-Touch Marketing Attribution market Segmentation By Application:

SMEs

Large Enterprises

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Key Market Trends

Retail & E-commerce Industry Expected to Show Maximum Growth

The growing digital commerce market and tighter operational budgets are enabling e-commerce players to make smart choices regarding the technologies and solutions to invest in, which would help them maximize their ROI. To understand the customers and their needs for convenient and consistent shopping experiences, retailers are required to adopt strategic solutions that aid them to maximize their customer conversion.

Regional Analysis:

North America Expected to Dominate the Market

North American market is expected to continue to dominate the multi-touch attribution market, as most of the major global vendors are based in the region, and the increasing marketing services investment, coupled with an enormous social media presence, makes the region a lucrative hub for the market studied.
The growth in e-commerce retail sales is further expected to increase the need for enhanced marketing procedures, giving rise to the adoption of a multi-touch attribution model. According to the U.S. Census Department, U.S. retail sales rose by 0.2% in November 2019, and online sales increased by .11.5%.
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

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Competitive Landscape

January 2020 - Pepperjam, an affiliate marketing technology and services provider, announced an integrated technology partnership with Measured. The attribution platform joins an established and growing list of attribution and analytics technology providers previously integrated with Pepperjam, including Domo, Funnel, and Glew. Measured is an attribution platform that informs marketers of performance and paid media incrementality.
November 2019 - Ipsos Company launched a new version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization, and simulation solution. Activate 2.0 enables planners with a real-time, powerful tool producing accurate results and validated sales predictions in order to generate measurable incremental sales and profits.

Significant Features and Key Highlights of the Reports:

– Detailed overview of Multi-Touch Marketing Attribution Market

– Changing market dynamics of the industry

– In-depth market segmentation by Type, Application etc.

– Historical, current and projected market size in terms of volume and value.

– Recent industry trends and developments

– Competitive landscape of Multi-Touch Marketing Attribution Market

– Strategies of key players and product offerings

– Potential and niche segments/regions exhibiting promising growth.

The report gives answers to the following:

What strategies are followed by key players to fight this Covid-19 situation?
What are the essential matters drivers, opportunities, challenges, and dangers of the market will face surviving?
Which are the leading market players in the Multi-Touch Marketing Attribution industry?
What is the predicted compound annual growth rate (CAGR) of the global marketplace during the forecast period (2021-2027)?
What could be the anticipated value of the Multi-Touch Marketing Attribution marketplace in the during the forecast period?
Impact of COVID-19:

The research includes historic data from 2016 to 2021 and forecasts until 2027 which makes the Multi-Touch Marketing Attribution market report an invaluable resource for industry executives, marketing, sales, and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.

Customization: -

The Global Multi-Touch Marketing Attribution Market report may be modified to meet your specific business needs. Because we understand what our clients want, we provide up to 20% customization for any of our Market Intelligence Data reports at no additional cost to all of our Users.

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