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SABIC Helps Chrysler Group LLC Reinvent Dodge Dart with Stylish Interior Illumination Surrounding Unique Floating Island Bezel

11-29-2012 09:46 PM CET | Tourism, Cars, Traffic

Press release from: SABIC

/ PR Agency: Marketing Solutions
Chrysler Group LLC’s 2013 Dodge Dart Compact Car

Chrysler Group LLC’s 2013 Dodge Dart Compact Car

Ambient lighting is a growing trend in automotive interior design, enhancing consumer appeal. So when Chrysler Group LLC designed the 2013 Dodge Dart compact for young, style-conscious car buyers, the automaker turned to SABIC’s Innovative Plastics business to help create stylish interior lighting at an affordable cost. In collaboration with Chrysler Group and Mitchell Plastics, SABIC contributed advanced materials and design and development expertise for the unique eye-catching ambient lighting design that surrounds the innovative floating island bezel, which houses the instrument cluster and Uconnect mediacenter. The floating island bezel is the centerpiece of the all-new Dodge Dart interior. SABIC’s high-performance CYCOLOY™ and GELOY™ resins with molded-in color enabled Chrysler to achieve the Dart’s next-generation interior, which epitomizes the latest in vehicle design innovation. This successful project with Chrysler demonstrates the design-enabling power of SABIC’s automotive resins and the company’s ability to collaborate and support its customers throughout the development process – from concept feasibility to production.

The floating island bezel is highlighted by a piano black surface accented by ambient lighting at the edge of the bezel; compliments of light emitting diode (LED) light piping in a soft ruby red glow to create a distinctive floating appearance. SABIC CYCOLOY polycarbonate/acrylonitrile-butadiene-styrene (PC/ABS) resin and a polymethyl methacrylate (PMMA) are two-shot injection molded by Mitchell Plastics to form the floating island bezel lens, and custom-colored SABIC GELOY acrylic-styrene-acrylonitrile (ASA) resin is injection molded to create the accent edging. Mitchell Plastics, based in Ontario, Canada, is one of the recipients of Chrysler Group’s 2012 Supplier of the Year awards.

“This project was a great opportunity to expand our ongoing relationships with Chrysler Group and Mitchell Plastics, while also contributing to the execution of an interior design that has received such high critical acclaim,” said V. Umamaheswaran (UV), director of marketing, Automotive, Innovative Plastics. “We are pleased to have assisted in the design and production of this breakthrough ambient lighting solution, which promises to attract plenty of attention from potential customers.”

High Performance, Design Flexibility

SABIC’s materials featuring molded-in color can help reduce system costs while providing rich aesthetics. By avoiding the costs of secondary painting operations, molded-in color can save an estimated $1 to $3 per part. In addition, a paint-free approach supports sustainability by eliminating the release of volatile organic compounds (VOCs) into the atmosphere.

SABIC engineers worked with Chrysler and Mitchell Plastics throughout the full gamut of product development functions to bring the application to fruition. The SABIC team first worked on the concept feasibility with designers and engineers at Chrysler, then with the team at Mitchell for final design, material selection and production supply.

In addition to the floating island bezel, SABIC materials were used in the forward and rear/signal exterior lighting, front grilles, exterior trim and tank flap of the 2013 Dodge Dart.

For additional information on SABIC’s resins for the automotive industry, please go to www.sabic-ip.com. For technical product inquiries, please contact us at www.sabic-ip.com/prtechinquiry.

About SABIC

Saudi Basic Industries Corporation (SABIC) ranks among the world’s top petrochemical companies. The company is among the world’s market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers.

SABIC recorded a net profit of SR 29.24 billion (US$ 7.80 billion) in 2011. Sales revenues for 2011 totaled SR 189.90 billion (US$ 50.64 billion). Total assets stood at SR 332.78 billion (US$ 88.74 billion) at the end of 2011.

SABIC’s businesses are grouped into Chemicals, Polymers, Performance Chemicals, Fertilizers, Metals and Innovative Plastics. SABIC has significant research resources with 16 dedicated Technology & Innovation facilities in Saudi Arabia, the USA, the Netherlands, Spain, Japan, India and South Korea. The company operates in more than 40 countries across the world with around 40,000 employees worldwide.

SABIC manufactures on a global scale in Saudi Arabia, the Americas, Europe and Asia Pacific.

Headquartered in Riyadh, SABIC was founded in 1976 when the Saudi Arabian Government decided to use the hydrocarbon gases associated with its oil production as the principal feedstock for production of chemicals, polymers and fertilizers. The Saudi Arabian Government owns 70 percent of SABIC shares with the remaining 30 percent held by private investors in Saudi Arabia and other Gulf Cooperation Council countries.

About Innovative Plastics

SABIC’s Innovative Plastics business is a leading, global supplier of engineering thermoplastics with an 80-year history of breakthrough solutions that solve its customers’ most pressing challenges. Today, Innovative Plastics is a multi-billion-dollar company with operations in more than 35 countries and approximately 9,000 employees worldwide. The company continues to lead the plastics industry with customer collaboration and continued investments in new polymer technologies, global application development, process technologies, and environmentally responsible solutions that serve diverse markets such as automotive, electronics, building & construction, transportation, and healthcare. The company’s extensive product portfolio includes thermoplastic resins, coatings, specialty compounds, film, and sheet. Innovative Plastics (www.sabic-ip.com) is a wholly owned subsidiary of Saudi Basic Industries Corporation (SABIC).

Kevin Noels
Marketing Solutions
Lelyweg 6
4694 PS, Bergen op Zoom,
The Netherlands
Tel: +31 164 317 011
E-Mail: info@marketingsolutions.be

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