Household Cleaners market To Eyewitness Massive Growth By 2026 | Godrej Consumer Products, S.C. Johnson & Son Inc.

Household cleaning products are non-food chemicals used for cleaning, pest control, and to maintain hygiene. Improper household cleaning leads to number of diseases such as diarrhea and buruli ulcer. Therefore, increasing awareness regarding cleanliness is further expected to escalate the growth for household cleaners. According to 2015 WHO data, inadequate sanitation globally, has caused 280,000 diarrheal deaths annually. In addition to this, diseases such as Guinea Worm Disease, Buruli Ulcer, Trachoma, and schistosomiasis spread from lack of proper hygiene and sanitation practices in the house. Thus, adoption of household cleaners is increasing leading to growth of the market.

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Global Household Cleaners Market Taxonomy:

By Product Type:

All-Purpose Cleaning
Abrasive Cleaners
Powders
Liquids
Scouring Pads
Non-Abrasive Cleaners
Powders
Liquids
Sprays

North America accounted for 30% of the global household cleaners market followed by Europe in 2016. These products have been already adopted for very long time in these developed markets as a result of existing awareness and importance of cleaners. Similarly, high standard of sustainable living lifestyle also appertains to maturity of these markets. However, increasing regulation on use of chemical cleaners has led to minimal growth in both of the regions.

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According to Coherent Market Insights, specialty household cleaners segment is expected to exhibit a CAGR of 6.9% in the U.S. Increasing demand for chemical-free solution and development of eco-friendly cleaners has boosted demand for specialty cleaners. For instance, Resolution, a U.S.-based company launched ResGel in 2017, which is a non-toxic cleaning solution and is free of volatile organic compounds.

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