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Marketing Automation Software Market Size 2021 Global Industry Trends, Key Players, Share, Growth, Segments, Competition Strategy, Regional Analysis, Review, Statistics, and Growth Forecast to 2027 | Adobe Systems, HubSpot, IBM, Infusionsoft, Oracle, Sale
Marketing Automation Software Market
Companies Includes :
Adobe Systems, HubSpot, IBM, Infusionsoft, Oracle, Salesforce.
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Product Type Segmentation Includes : Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Social Media Marketing.
Application Segmentation Includes : Large Enterprises, Small and Mid-sized Enterprises (SMEs).
Marketing Automation empowers organizations to streamline, automate, and test marketing tasks and workflows so they can develop operational production and grow revenue faster. Marketing automation software is an excellent platform designed to understand lead generation and sales analytics to promote the customer’s trends and preferences. It includes email marketing, customer nurturing, contact database, and other workflows.
The global marketing automation software is principally driven by increasing infrastructural development in the digital and telecommunication sector. Besides, growth in several types of digital marketing such as social media marketing, content marketing, search engine optimization (SEO), search engine marketing (SEM), and pay-per-click advertising (PPC) in the marketing industry also encourages growth of Marketing Automation Software Market.
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Based on Deployment, the market is bifurcated into Cloud and On-Premise. The cloud emerged as a dominant segment of the marketing automation software market.
Based on Application, the market is bifurcated into Email Marketing, Campaign Management, Lead Nurturing & Lead Scoring, Analytics & Reporting, Social Media Marketing, and Others. Email Marketing accounted for the largest market share of the global marketing automation software market, followed by Lead Nurturing & Lead Scoring estimated to grow fastest among the segment.
North America is expected to occupy a majority share in the global marketing automation software market, especially, U.S dominating the market. Marketing automation and digital marketing demand are growing over non-marketing automation, majorly driving the share of North America in the marketing automation software market.
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