Notebook Market is expanding rapidly with growing adoption of BOYD policies and rapid digitalization of education

Notebook Market Forecast : Market Will Boom In Near Future
𝗥𝗲𝗽𝗼𝗿𝘁 𝗣𝗮𝗴𝗲𝘀: [130 Pages]

A notebook laptop, notebook computer, or simply notebook computer is basically a portable, small personal computer without a desktop that has a touch screen and generally an alphanumeric keypad. It may have many features and accessories, although the main purpose is to function as a notebook PC that can be used on the go. The market for these types of machines is growing at an exponential rate due to their portability, although the use of these machines for work is still limited.

There are two basic classifications of notebooks, the ultrabook, and the notebook PC. An ultrabook is a two-in-one machine, with the ability to be a laptop and a desktop PC in one. Most ultrabooks are in the 15-in-all range, with the exception of the Toshiba Satellite series. The smartphone penetration has expanded rapidly over the years in both developed and emerging economies. As per the Pew Research Center, in 2019, around 81% of people in the U.S. had smartphones, increasing from 68% in 2015. According to the same source, tablet users in the U.S. increased from 34% in 2013 to 52% in 2019. Such a massive increase in smartphones has put challenges in the adoption of notebooks, which can further impede growth of the notebook market in the near future.

𝗚𝗼 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗯𝗼𝘂𝘁 𝗡𝗼𝘁𝗲𝗯𝗼𝗼𝗸 𝗠𝗮𝗿𝗸𝗲𝘁
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A full ultrabook notebook will typically have a full QWERTY keyboard, a display as large as possible, and various ports, including one or two USB ports, one or two Firewire ports, and one or two ports for Bluetooth. However, many Ultrabooks use only a few of those functions, and some have no ports at all, such as those made by Dell. In the recent past, the trend of bring your own device (BOYD) has emerged where employees can use their own devices such as laptops, tablets, smartphones, and notebooks for their organizational work. These employees can connect their devices to the organizational network and access work-related systems. Therefore, these factors can augment growth of the notebook market in the near future. Recently, in July 2021, Asus partnered with e-commerce company Flipkart to launch smartphones and laptops in India.
Major Players in Current Industry: Hewlett-Packard, Samsung Electronics, Dell, Inc., Acer, Inc., Lenovo Group, Ltd., Apple Inc., Micromax Informatics Ltd, Microsoft Corporation, Sony Corporation, and Asus Tek Computer

A notebook PC, or notebook laptop, is a smaller version of an ultrabook. A notebook PC generally has a smaller screen, usually about the same size as that of a notebook, with a higher-resolution screen. Although the screen size is smaller, the processing power of a notebook PC is generally much greater. When it comes to regional impact, North America seems to be gaining significant traction in the notebook market.

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This growth could be attributed to growing adoption of BOYD policies across various sectors including IT, healthcare, and retail. Adoption of BOYD has led to employee retention and cost reduction, thereby witnessing major implementation across the U.S. On the contrary, Asia Pacific is exhibiting a positive outlook due to the rapid digitalization of education in emerging economies such as India and China.

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