Facial Wipes Market predicted to reach USD 4.48 billion by 2030 – L’Oreal, Unilever, Estee Lauder, Kimberly-Clark

The Global Facial Wipes Market size is estimated to be USD 2.02 billion in 2019 and is predicted to reach USD 4.48 billion by 2030 with a CAGR of 7.5% from 2020-2030.

Facial wipes or also known as wet tissues is facial skin care products and useful for simple cleansing purpose. Now a days adoption of facial wipes have increased considerably due to their ease-of-use and effectiveness. The applications of facial wipes include from face cleaning to eye, lip makeup removal, and face makeup.

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Top Companies: P&G, L’Oreal, Unilever, Estee Lauder, Kimberly-Clark, Beiersdorf, Johnson & Johnson, Amway, LVMH, and Avon Products and others.

Market Dynamics and Trends:

Large number of consumers are selecting skincare products due to the ease-of-use and on-the-go solutions these wipes offer. The consumers are gaining inclined towards pre-moistened facial cleansing wipes owing to growing focus on maintaining personal hygiene and will be a major growth factor for the facial wipes market. Moreover, facial wipes that have particular usage, such as makeup remover wipes, will also gain traction over the coming years, with consumers increasingly looking for specific solutions for their facial skin needs and requirements. Skin may get harm due to the lack of use of good quality chemical ingredients which is restraining factor for the market growth. Additionally, skin inflammation, itchy eyes, and other skin related problem may arise due to the sensitivity of the skin which also hurdles market growth. Introduction of specialized and innovative facial wipes offers numerous market opportunity to the operating players in the market.

Facial wipes which are infused with the goodness of natural or herbal ingredient are becoming among the users. Some facial wipes are already on trend. Baby wipe market is rapidly increasing in terms of the value, while the volume of baby wipe market grows at a much slower rate. Consumers are looking for products that are tailored to their individual needs. Now a days consumers are using cosmetics frequently throughout their day to provide touch-ups to their appearance due to increasing selfie craze and therefore consumers are gaining attracted towards next generation facial wipes. Moreover, the operating players are focusing on launching specialized and innovative personal care wipes which are suitable for different skin types For example, Suominen Corporation launched flushable personal care wipes in 2014, this product has passed the GD3 flushability tests that measure the product’s dispersibility.

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Market Segmentations and Scope of the Study:

The global facial wipes market share is analyzed on the basis of type, product category, distribution channel and geography. On the basis of type, the market is segmented into sensitive skin, oily skin, dry skin, and acne-prone wipes. According to the product category, the market is classified into the dry and wet facial wipes. Retail sales and online sales are two broad classifications based on distribution channel. Geographic breakdown and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and Rest of the World.

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