mHealth Market to Actively Foray into Emerging Consumer Marketplaces During 2021-2028

mHealth Market – Insights

mHealth, also known as mobile health, is a part of eHealth that focuses on offering healthcare services using mobile communication devices such as mobile phones, electronic tablets, and PDAs. It is also characterized by the use of wearable devices such as a smart watch for collecting data about healthcare services. mHealth finds application in various fields such as collection of community and clinical health data, delivery of healthcare information to medical personnel, and real time monitoring of the patient by provision of direct care. Moreover, healthcare professionals use mobile devices to access information about a patient from established databases and other resources. Some of the devices used in mHealth include ECG monitors, blood glucose meters, multi parameter trackers, and sleep apnea trackers.

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mHealth Market: Drivers

Affordability and integration of wireless technologies is a major factor boosting growth of the global mHealth market. Increasing prevalence of chronic diseases and advancements in mobile health apps help to delivers information of personal healthcare on the regular basis. For instance, in- build health app in Apple phones offers insights about various daily actives, sleep, nutrition, everyday workout, and helps to maintain reproductive health. Moreover, the mHealth devices such as glucometers and oximeters are used to monitor blood glucose and oxygen levels in diabetic and geriatric population. Moreover, increasing awareness among people regarding regular health updates is also expected to fuel growth of the global mHealth market.

Increasing use of smartphones is expected to boost growth of the global mHealth market. For instance, according to the mHealthShare factsheet, 62% of smartphone owners in the U.S. used their phone in 2014 to look up for health condition and information compared to 52% in 2012. Increasing mHealth initiative across various countries is also expected to boost growth of the market. For instance, according to World Health Organization (WHO), 112 member states participated in the module of survey, out of which 83% were reported to possess at least one mHealth initiative in their country. A majority of these member states reported implementation of four or more types of mHealth initiatives

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mHealth Market: Restraints

However, mHealth devices lack accuracy and often offer extreme results, which is expected to hinder growth of the market.

mHealth Market: Taxonomy

The global mHealth market is segmented on the basis of equipment, service, therapeutics, and region.

On the basis of equipment, the global mHealth market is segmented as:

Blood Glucose Meters

BP Monitors

Pulse Oximeters

Neurological Monitoring

Cardiac Monitors

Apnea and Sleep Monitor

Wearable fitness sensor device and Heart Rate Meters

Others

On the basis of service type, the global mHealth market is segmented as:

Wellness Service

Prevention Services

Treatment Services

Diagnosis Service

Monitoring Services

Healthcare Systems Strengthening Solutions

On the basis of therapeutics, the global mHealth market is segmented as:

Cardiovascular

Diabetes

Respiratory

Neurology

Others

Based on the region, the global mHealth market is segmented as:

North America

Latin America

Europe

Asia Pacific

Middle East

Africa

mHealth Market: Regional Analysis

Increasing number of wellness apps, high adoption of smartphones, flourishing number of pilot projects, and live health in the U.S. and Canada is expected to boost growth of the market in North America. Asia Pacific is expected to witness significant growth, owing to increasing initiatives by governments in the region to increase healthcare awareness. Moreover, increasing rural population in countries such as Vietnam, Indonesia, and India and use of solutions such as bulk messaging in local language to inform disease spread and awareness tips in such countries is also expected to contribute to growth of the market. For instance, the government India launched an official application named National Health Portal, India that is designed to offer information about healthcare to a predominantly semi- literate or illiterate population.

mHealth Market: Competitive Landscape

Major mobile service providers are focused on delivering uninterrupted healthcare services by introduction of 4G and 5G networks.

Major players operating the global mHealth market include, Koninklijke Philips N.V, Jawbone, Medtronic Inc., Apple Inc., Sanofi, Mobistante, Inc., AirStrip Technologies, Inc., AliveCor, Inc., LifeWatch AG, Nike, Inc., Omron Corporation, Johnson and Johnson, Bio Telemetry Inc., Withings, AgaMatrix Inc., iHealth Lab Inc., Qualcomm, AT&T, Cerner Corporation and Cisco Inc.

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