Air Freshener Market Competitive Landscape, Key Players, Business Opportunities and Forecast 2021 – SC Johnson, Procter & Gamble, Henkel

The Global Air Freshener Market size is estimated to be USD 10.88 billion in 2019 and is predicted to reach USD 16.23 billion by 2030 with a CAGR of 3.7% from 2020-2030.

Air Fresheners are products which release fragrance to eliminate the odour or foul smell present in the closed environment such as home, car, offices and others. It has various ingredients such as aerosols, mineral oils, ethers and others which help in neutralizing the foul smell. Now-a-days there are various air freshener are available in the market which works on different mechanism and technology which makes it more effective and maintain the fragrance for long period of time.

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Top Companies: SC Johnson, Procter & Gamble, Henkel, Reckitt Benckiser, California Scents, Scott’s Liquid Gold, Inc., ST Corporation, Kobayashi, Amway, Houdy, Liby, Jiali, Farcent, Mengjiaolan and others.

Market Dynamics and Trends

There have been various technological advancements taking place in the market coupled with changing lifestyle and increased demand of development infrastructure. Furthermore, increased demand of air care and increase in awareness about hygiene and increased demand of indoor air quality are also expected to drive the air freshener market growth.

The other factors include increase in disposable income, increased in pet adoption with increased demand from commercial users coupled with increasing urbanization with high standard of living is expected to fuel the market growth. However, high production cost and increase in allergy towards specific ingredients of air freshener are expected to unconstructively affect the market growth. Moreover, increase in innovation, product launch and increase in research and development activities are also expected to create ample opportunity in the air freshener market over the forecast period.

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Market Segmentations and Scope of the Study:

The global air freshener market share is analyzed on the basis of product type, application, customer type and geography. On the basis of product type, the market is segmented into Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, and Other. On the basis of application, the market is divided into Households, Corporate, Car, and Others. Based on customer type, the market is fragmented into Individual Customers and Enterprise Customers Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America is anticipated to hold the major market share owing to the increased adoption of air freshener over the forecast period. Furthermore, presence of develop technology and infrastructure coupled with high standard of living are also expected to accelerate the growth of air freshener market in the near future.

Asia Pacific is expected to show rapid growth over the forecast period with considerable growth in market share owing to the increase in disposable income coupled with increase in urbanization. Moreover, increased commercial and transport use are also expected to further contribute the growth of air freshener market.

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