Seedlip under investigation by The American Alcohol-Free Spirits Association arguing deceptive advertising practices and unfair competition.

Melbourne Fl October 17, 2021

The American Alcohol-Free Spirits Association is investigating reviews posted by Seedlip all over the web and the world.

Reynald Vito Grattagliano is the creator of Arkay the world’s first alcohol free whisky in 2011, he founded 10 year later the AAFSA (American Alcohol-Free Spirits Association), an NPO (Non-Profit Organization) to protect and defend the sober industry he created.

Seedlip since 2014 keeps advertising that it is the creator of the world’s first alcohol free spirits which is a lie, and fake news, deceptive advertising practices and unfair competition.

Example of Seedlip advertising posted today on Google.com The World's 1st Non Alcoholic Spirits | Seedlip https://www.seedlipdrinks.com/en-ca/

To make its point The American Alcohol Free Spirits Association searched UK public records on GOV.UK to find out the exact date Seedlip Ltd was formed. https://www.gov.uk/government/organisations/companies-house.

The result shows that Seedlip LTD Company number 09026119 was Incorporated 6 May 2014 https://find-and-update.company-information.service.gov.uk/company/09026119

Therefore, Seedlip cannot claim that they are the first non alcoholic spirits, because they are not, and they know that because Arkay alcohol free spirits was all over the news since 2011.

ARKAY beverages the world first alcohol free spirits were launched in 2011 therefore 3 years before Seedlip LTD, surprisingly Diageo the world’s largest liquor maker who is Seedlip’s parent company is well aware of the facts, the creation dates, who created what, unfortunately Diageo has chosen to let Seedlip lie to reporters and consumers around the world by publishing fake news to take away Arkay discovery and ingenuity by dishonoring Arkay reputation.

Reynald Vito Grattagliano’ Arkay founder is the visionary behind the alcohol-free spirits industry in 2011, and no one else.

AAFSA is holding advertising companies, news medias and reporters accountable for misguiding their audience for posting fake reviews.

Last September The American Alcohol-Free Spirits Association started an investigation about Ritual Zero Proof also Diageo owned for unfair competition and precisely for purchasing key words containing identical Mexican competitors’ trademarks legally registered in Mexico with IMPI. Instituto Mexicano de la Propriedad Industrial.

Unfair competition is conduct by a market participant which gains or seeks to gain an advantage over its rivals through misleading, deceptive, dishonest, fraudulent, coercive, or unconscionable conduct in trade or commerce.

It is important for customers to educate themselves and make healthy choices. People quit drinking owing to health demerits, financial conditions or because of a variety of restrictions. Web sites or businesses lying to people to build revenue is not something that AAFSA will support.

The Federal Lanham Act allows civil lawsuit for false advertising that misrepresent the nature, characteristics, quality, or geographic origin’’ of goods and services.

American Alcohol-Free Spirits Association of the United States is the national trade association representing producers and marketers of alcohol-free spirits sold in the United States.

As the first non-alcoholic spirits-focused organization, AAFSA is on a mission to make Americans healthy and happy. Its primary goal is to smoothly introduce an extensive selection of non-alcoholic spirits from around the world in the American markets.
https://americanalcoholfreespiritsassociation.org/
info@americanalcoholfreespiritsassociation.org

129 W Hibiscus Blvd Ste q Melbourne Fl 32901

As the first non-alcoholic spirits-focused organization, AAFSA is on a mission to make Americans healthy and happy. Its primary goal is to smoothly introduce an extensive selection of non-alcoholic spirits from around the world in the American markets.
https://americanalcoholfreespiritsassociation.org/
info@americanalcoholfreespiritsassociation.org

This release was published on openPR.