Press release
Programmatic Display Advertisement Market Is Booming Worldwide | Google, Kontera, Microsoft
Programmatic Display Advertisement
Some of the key players profiled in the study are:
Adconion Media Group (United Kingdom), Google, LLC. (United States), AppNexus (AT & T) (United States), BrightRoll (United States), Criteo (France), Dárriens Media Exchange (United States), Kontera (United States), Microsoft (United States), ONE by AOL (United States), Rocket Fuel (Canada), Rubicon Project (United States), SpotXchange (Magnite) (United States) and Tremor Video (United States).
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Scope of the Report of Programmatic Display Advertisement
Advertisers can position online display advertisements in front of potential customers while they are exploring publisher sites that contain the advertising using the programmatic display. The automatic buying and selling of banner adverts on specially specified portions of websites, social media platforms, and applications are known as programmatic display advertising. The great part about programmatic advertising is that potential clients can be targeted based on specific demographics such as age, salary, interests, work role, and current internet browsing interest.
The titled segments and sub-section of the market are illuminated below:
by Type (Static Display Advertisement, Dynamic Display Advertisement), Application (E-commerce Ads, Travel Ads, Game Ads, Others), Platform (Mobile devices, Desktops, Retail displays, Others), Industry Vertical (BFSI, Automotive, Healthcare, IT & Telecom, Others), Trading Channels (Hybrid, Direct deals, Automated deals, Open real-time bidding, Private real-time bidding)
Market Leaders and their expansionary development strategies
On Aug 16 2021 - MNC Group, the biggest integrated media company in Southeast Asia, has signed a deal for a new video advertising program with SpotX, the leading global video advertising, and monetization platform now part of Magnite. and June 16, 2021 - Criteo, the global technology company that provides the world’s leading Commerce Media Platform, announced today that it has signed a three-year partnership with Carrefour Group, one of the world's leading food retailers. Carrefour becomes the first European food retailer to use Criteo's new programmatic platform for retail media allowing Carrefour to market its inventories.
On Sept. 21, 2021 - Tremor Video, a leading programmatic video platform, has debuted a new programmatic audio solution for advertisers to seamlessly expand their digital strategies beyond – or in concert with – video and Connected TV (CTV). The offering is powered by Tremor’s premium supply arrangements, which include AdsWizz and UNIFD.LA.
Market Trend
• Demand Side Platforms are Gaining Popularity
Market Drivers
• Increasing Number of Smart Phone Users
• Raising Internet Penetration
• Cheaper Advertising Costs
Opportunities
• Capitalizing on Emerging Economies
• Advertising through Social Media Influencers
Region Included are: North America, Europe, Asia Pacific, Oceania, South America, Middle East & Africa
Country Level Break-Up: United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, South Africa, Nigeria, Tunisia, Morocco, Germany, United Kingdom (UK), the Netherlands, Spain, Italy, Belgium, Austria, Turkey, Russia, France, Poland, Israel, United Arab Emirates, Qatar, Saudi Arabia, China, Japan, Taiwan, South Korea, Singapore, India, Australia and New Zealand etc.
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Strategic Points Covered in Table of Content of Global Programmatic Display Advertisement Market:
Chapter 1: Introduction, market driving force product Objective of Study and Research Scope the Programmatic Display Advertisement market
Chapter 2: Exclusive Summary – the basic information of the Programmatic Display Advertisement Market.
Chapter 3: Displaying the Market Dynamics- Drivers, Trends and Challenges & Opportunities of the Programmatic Display Advertisement
Chapter 4: Presenting the Programmatic Display Advertisement Market Factor Analysis, Porters Five Forces, Supply/Value Chain, PESTEL analysis, Market Entropy, Patent/Trademark Analysis.
Chapter 5: Displaying the by Type, End User and Region/Country 2015-2020
Chapter 6: Evaluating the leading manufacturers of the Programmatic Display Advertisement market which consists of its Competitive Landscape, Peer Group Analysis, BCG Matrix & Company Profile
Chapter 7: To evaluate the market by segments, by countries and by Manufacturers/Company with revenue share and sales by key countries in these various regions (2021-2026)
Chapter 8 & 9: Displaying the Appendix, Methodology and Data Source
finally, Programmatic Display Advertisement Market is a valuable source of guidance for individuals and companies.
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Craig Francis (PR & Marketing Manager)
AMA Research & Media LLP
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About Author:
Advance Market Analytics is Global leaders of Market Research Industry provides the quantified B2B research to Fortune 500 companies on high growth emerging opportunities which will impact more than 80% of worldwide companies' revenues.
Our Analyst is tracking high growth study with detailed statistical and in-depth analysis of market trends & dynamics that provide a complete overview of the industry. We follow an extensive research methodology coupled with critical insights related industry factors and market forces to generate the best value for our clients. We Provides reliable primary and secondary data sources, our analysts and consultants derive informative and usable data suited for our clients business needs. The research study enable clients to meet varied market objectives a from global footprint expansion to supply chain optimization and from competitor profiling to M&As.
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