MVNO Market Drivers, Restraints, Opportunities, and Trends in Coming Years

The rapidly rising popularity of triple-play services, especially in developing nations, is one of the major factors fueling the demand for mobile virtual network operators (MVNOs) across the world. Triple-play services are basically bundled packs provided by several service providers that consist of broadband internet access, latency-sensitive telephone, and television services. This technology has already been hugely successful in North American countries such as the U.S., where telecom operators are providing triple-play services to users.

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These services allow telecom operators to provide better value and help them expand their customer pool. Moreover, with the increasing penetration of the internet in several countries, the popularity of triple-play services will surge sharply in the coming years. Some of the leading software companies are developing applications for providing these services in the developing nations. Besides the growing popularity of triple-play services, the surging internet and smartphone penetration is also fueling the demand for MVNOs around the world.

Additionally, the burgeoning requirement for low-cost mobile services is massively boosting the demand for MVNOs across the world. Due to rapid advancements in the mobile phone manufacturing sector, the average cost of a mobile phone has fallen sharply over the last few years. This has massively boosted the smartphone penetration, which has, in turn, augmented the number of mobile network subscribers. MVNOs offer affordable value-added and bundled services such as enhanced video, voice, mobile TV, and mobile internet.

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Cellular M2M, discount, media and entertainment, business, migrant, telecom, roaming, and retail are the major services provided by mobile virtual network operators. Out of these, the demand for cellular M2M services is predicted to rise rapidly in the coming years. This will be because of the surging usage of cellular connectivity in various applications such as vending machines and vehicles, the rapid technological innovations being made in the 3G M2M niche, and expansion in the mobile network coverage.

Globally, the demand for mobile virtual network operator will grow sharply in the Asia-Pacific (APAC) region in the coming years. This is ascribed to the soaring number of collaborations among various mobile phone manufacturing companies and service providers in the region. Furthermore, the presence of a large population, the surging number of mobile subscribers, the ballooning utilization of mobile data, and the increasing smartphone penetration are propelling the demand for MVNOs in the APAC region.

Hence, it can be safely said that the demand for MVNOs will shoot up all over the world in the future years, primarily because of the increasing internet and smartphone penetration and the soaring popularity of triple-play services in several countries.

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