The Market To Prove Its Servility To Technological Advancements

Significant rise in demand for hygiene products such as pads is due to increased awareness about feminine hygiene and their importance for women health. In developing and under-developed countries, the penetration is slightly low and they are not easily available. Reason being, lack of feminine hygiene awareness among people, which is one of the factors hampering the growth to some extent. But the market is still in the growth stage, and is expected to surge over the coming decade.

According to PMR’s report, the market is estimated to register a CAGR of 6% during the forecast period of 2020-2030, to reach a valuation of around US$ 7.4 Bn by the end of 2030.

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Company Profiles:

Svenska Cellulosa AB
Procter and Gamble Co.
Edgewell Personal Care Company
Masmi
Lil-Lets UK Limited
Cora
Kimberly-Clark Corporation
Unicharm Corporation
Johnson & Johnson Inc.
First Quality Enterprises Inc.
Corman SpA
First Quality Enterprises Inc.
Bella
Bodywise Ltd.
Others (As Per Request)

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Key Takeaways from Market Study

• According to the report, the global market represents a fairly consolidated competition landscape, where a majority of key players maintain strategic focus on new product development, sustainable products, patents on new technology, and inorganic growth through mergers & acquisitions at domestic levels.
• Most of the global market is dominated by a few major players such as Svenska Cellulosa AB, Procter and Gamble Co., Edgewell Personal Care Company, Kimberly-Clark Corporation, Unicharm Corporation, etc.
• On the basis of source, organic is likely to be the fastest growing segment due to rise in consumer demand for chemical-free products.
• East Asia is one of the emerging markets, which comprises around 22% of the global population, of which, 49% are women.
• Among the sales channels, online retailers are witnessing surging demand, owing to the availability of multiple brands along with offers and schemes. Also, due to the coronavirus pandemic, consumers are significantly preferring to buy products online.

“Prominent players in the global market have increased their activities on research & development, focusing on adding new, sustainable hygiene products to their product portfolios. Companies are also increasing their customer base and expanding their global footprints,” says a PMR analyst.

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Know More about Report Inclusions

Persistence Market Research published a new market report, covering global industry analysis of 2014-2019 and forecasts for 2020–2030. This report provides compelling insights on the basis of source (organic and conventional), nature (scented and unscented), pack size (less than 10, 10-30, 31-50, and 50 & above), price range (economy, mid-range, and premium), and sales channel (wholesalers/distributors, hypermarkets/supermarkets, drug stores/pharmacies, multi-brand stores, specialty stores, online retailers, and other sales channels), across all regions.

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This release was published on openPR.