Cranberry Extracts Market Size, Business Growth, Trends And Projections By 2027

Precision Business Insights published a research report on “Cranberry Extracts Market: By Product Form (Liquid, Dried and Powder), By Application (Food & Beverages, Pharmaceuticals, Nutraceuticals, Confectionary, Bakery and Personal care & beauty products), By Distribution Channel (Direct, Distributors, Wholesalers and Online) and Geography - Global/Region/Country Forecast to 2027".

Cranberries are used to make juices, jams, jellies, sauces, dried cranberries, powders, and extracts, among other items. Cranberries are native fruits that have been consumed in a variety of ways, including fresh, crushed, mashed, and baked with cornmeal, as well as dried cranberries mixed with dried meat. Cranberry poultices, medicinal drinks, and colors are just a few of the way’s cranberries are becoming more popular. Cranberry is an evergreen plant that grows in marshes and marshy environments. Cranberry is a fruit that grows wild in the northern areas of the United States. Powder, liquid, and anthocyanin pigment make up cranberry extract. Nutritional supplements items contain anthocyanin. It can be used as a natural food color in the food and beverage sector, as well as in seafood and poultry. It is utilized as an antioxidant for skin in the cosmetic sector. It's high in antioxidants and can help you get rid of bladder infections. The global market is seeing an increase in demand due to rising usage of natural products and increased use of cranberry extract as a natural food color.

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The increasing adoption for cranberry extract from the F&B industry, where it is utilized as a natural food color, is driving the market. The ingredient can also be found in fish and poultry. Furthermore, because of its antioxidant qualities for the skin, cranberry extract is employed in the beauty sector. The substance is high in antioxidants and has been shown to be a successful treatment for bladder infections. Over the projected period, rising awareness of the benefits of adopting natural products is anticipated to drive the market for cranberry extract. Rapid urbanization, combined with changing lifestyles, rising dispersed income levels, and consumers' penchant for strong red color in diverse food products are some of the major causes projected to boost cranberry extract demand internationally. Excessive consumption and a lack of information about the medical benefits of cranberry extract, on the other hand, are predicted to slow the target market's expansion.

Cranberry extract market is segmented on the basis of product form, application, and distribution channels. In term of product form, cranberry extract market segments include dried and powder and liquid. Among all of these, powder division holds the major share and is anticipated to register a growth during the forecasted timeframe. In terms of application, cranberry extract market segments include beverages, food, nutraceuticals, pharmaceuticals, bakery, confectionary, personal care and beauty products, and others. In terms of distribution channels, the market is classified into direct selling, distributors, online, and wholesalers.
The global cranberry extract market is dominated by North America. Cranberry extract intake, which has significant health and nutrition advantages, is in high demand in North America and is predicted to continue to rise at a constant rate. The United States is a major provider of cranberry extract to the food and beverage industries in the country.

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There are some major players working in cranberry extracts market, which include Indena, Nexira, Naturex, Bio-Botanica, Maypro, Fruit d’Or Nutraceuticals

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