STREAKR BARES ALL FOR BETA

London 16 July 2007 – Streakr.com, the web discovery tool and social networking site today announces its launch into beta phase and calls for users to test its site.

Streakr brings users the best of the web. They simply download a ‘discovery’ bar onto their browsers which, at the touch of a button, finds dozens of new websites that match their interests. They can then rate the sites they like and dislike by stamping them with a ‘thumbs up’ or ‘thumbs down’ icon. Once selected, the URLs are saved onto their personal profile page and indexed for future reference. The sites, which users can also review, can then be shared with fellow Streakrs via the social network.

Neil Gould, co-founder and CEO of Streakr said: “Streakr is unique in that it brings together web discovery, social bookmarking and a social network in a user-friendly, customisable environment.

“Web 2.0 is all about discovering, creating and sharing, so we’ve built Streakr to reflect that. One click and you can find the hidden gems of the web; rate them and instantly share them with your friends.

“The beta phase is to build up the database of cool sites, iron out any glitches and gather feedback from the Streakr community on other features they’d like to see.

“Streakr allows everyone to be part of Web 2.0, regardless of their technical know-how. They can find sites they like without trawling through search-engines and then share them.”

Other features that have been added to Streakr include: fully customisable profile pages; the ability to search for friends on other social networks; public comment boards on each profile; a private email system; a photo gallery and an MP3 player.

To register as a Streakr beta tester, please log on to: www.streakr.com. The first 100 people to sign up will receive an exclusive Streakr t-shirt.

Cohn & Wolfe is a strategic marketing public relations firm dedicated to creating, building and protecting the world’s most prolific brands.

Highly passionate, extremely energetic and deeply committed, we offer far more than the tactical skills and experience of a traditional public relations consultancy. Unlike our competitors, we center our approach on the power of our people. Drawing on the strengths of every employee, we put distinctive yet complementary skills, experience and personalities to work against each of our clients, fostering a dynamic idea culture that leads to limitless – and uncommon – creativity, brilliant strategy, and flawless execution.

For further information, please contact:

Alice Regester or Bill Hunt
Cohn & Wolfe for Streakr
Tel: 020 7331 5464 / 020 7331 5383
Email: alice_regester@uk.cohnwolfe.com / bill_hunt@uk.cohnwolfe.com

This release was published on openPR.