Connected Cars Offering Better Driving Experience in U.S.

Over the years, people of the U.S. have become more aware about the safety and security of vehicles. The government, endusers, and original equipment manufacturers (OEMs) of the country have recently increased their focus on enhancing vehicular safety. Technologies, such as lane assist, advanced driver-assistance systems (ADAS), and automatic braking, enhance the driving experience by making the vehicles safer than ever. Such technologies also help in decreasing road accident cases by reducing traffic rule violation. Owing to these benefits, these solutions are being widely adopted in cars being offered in the U.S.

Moreover, the rising awareness about vehicular safety has led to the implementation of stringent laws by the U.S. government. For instance, the National Highway Traffic Safety Administration (NHTSA) under the U.S. Department of Transportation has recommended the integration of pedestrian automatic emergency braking (PAEB), dynamic brake support (DBS), and crash imminent braking (CIB) in vehicles to increase road safety. Due to these factors, the U.S. connected car market is expected to advance at 20.8% CAGR during 2018–2023. The market stood at 12,354.8 million in 2017 and it is projected to reach $37,350.1 million by 2023.

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Connected cars are equipped with internet connectivity and can optimize their operations on fixed intervals. Network connectivity enable such cars to share content with multiple devices placed within and outside the environment of the cars. These cars are based on 2G, 3G, and 4G/LTE technologies. In the coming years, automakers will increasingly install 4G/LTE technology in their offerings, as it allows customers to swiftly download files over a wireless network and offers improved voice quality, higher bandwidth, enhanced navigation system, and ease in usage of social media.

Moreover, the emergence of autonomous vehicle (AV) technology has led to the widescale adoption of connected cars in the U.S. The advent of ADAS solution has revolutionized the face of driving by enhancing the safety and comfort level of the drivers. In recent years, the OEMs have collaborated with technology companiesto deliver significant breakthroughs in the AV technology. Some of the prime collaborations include Volvo AB and Google LLC and BMW AG and NVIDIA Corporation.

Severalsystems used in semi-autonomous vehicles,such as surround view system, adaptive front lighting system, and lane departure warning system, have made the headway for the AV technology. Even though, thetechnology is currently being tested at working level under controlled situations, its commercial integration in cars is still underway. The advancement and acceptance of such technology are primarily dependent upon the software and hardware innovations. The OEMs have already developed hardware that is approaching the level required for the technology to be commercialized. However, software needs more development work in the future.

With the evolution of the AV technology, the penetration of connected cars will rise in the coming years. To meet the shooting demand, key players of the U.S. connected car marketlikeDelphi Technologies PLC, Continental AG,Denso Corporation, ZF Friedrichshafen AG, Robert Bosch GmbH, and Autoliv Inc. are focusing on improving the existing technologiesto expand their product portfolios. These companies are also working with other market leaders to expand their reach.

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Thus, the rising awareness about vehicle and road safety and the increasing technological advancements will boost the sales of connected cars in the U.S.

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This release was published on openPR.