Press release
SEM Report Card's Tom Crandall Reviews Mannatech Lawsuit and Solutions
The state of Texas has filed a lawsuit against network marketing brand Mannatech for illegal health claims. How do successful network marketing brands monitor and police compliance effectively while leveraging the web to engage prospects and feed distributors motivated leads?The legal complaint accuses Mannatech of violating state and federal health and safety codes and the state deceptive trade practices, willingly enabling the company’s force of freelance associates to use illegal health claims on their websites.
Specifically, the complaint cites the defendants for marketing and selling dietary supplements (glyconutrients) as a way to cure, mitigate, treat, or prevent diseases, illnesses, or serious conditions. Mannatech earned in excess of $400 million in 2006.
Ayohwahr Interactive CEO, and the author of SEM Report Card, Tom Crandall, provides screenshots and his assessment of the illegal distributor websites cited in the legal complaint at www.semreportcard.com.
Tom concludes by addressing solutions the industry's successful companies need to implement in order to protect their brands and engage targeted prospects online.
Ayohwahr Interactive is the leading online marketing and brand protection agency for direct selling and network marketing brands. The SEM Report Card blog evaluates brand protection online and brand marketing in the search engines.
Amanda Joyce
Ayohwahr Interactive
4716 E Thunderhill Pl
Phoenix AZ, 85044
amanda.joyce@ayohwahr.com
602.400.7178
www.semreportcard.com
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