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Curata Founder and CEO Pawan Deshpande to Discuss the Future of Content Curation at FutureM

10-23-2012 09:29 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Curata, Inc.

/ PR Agency: March Communication
Curata Founder and CEO Pawan Deshpande to Discuss the Future

Cambridge, MA, October 22, 2012 – Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, today announced its Founder and CEO Pawan Deshpande will speak at FutureM on Thursday, October 25 at 9 a.m. During the session, “Content Curation – How to Engage Prospects in 2020,” which is part of the 20/20 track, Deshpande will discuss the burgeoning content landscape and explain how marketers can get a handle on the massive amount of content that exists on the Web. He will also explore how content marketers in the future can leverage that content to better promote their businesses.

“The amount of content available for marketers is overwhelming, and it will only continue to rapidly increase over the next 20 years,” said Deshpande. “It is critical for marketers to understand how, with the right strategy, they can efficiently leverage this content to capitalize on the opportunities that exist. I look forward to joining my peers and speaking at FutureM, an event that is known to bring together the brightest minds to discuss the most pressing issues in the marketing industry.”

Curata’s content curation software gives time back to busy marketers by enabling them to curate third-party content from multiple sources, and tag and categorize the content for easy organization. Curata users can then share that information in just 20 minutes or less each day, through a variety of channels.

MITX’s FutureM is known as the must-attend event for discovering what’s next, bringing together marketing and technology innovators to contemplate and celebrate the future of marketing. New this year, the 20/20 track brings together young speakers to explore provocative ideas, debate-worthy questions and unique scenarios regarding where marketing is going and what’s next for the web.

About Curata, Inc.

Curata, Inc. provides easy-to-use marketing solutions for content curation and content marketing. Curata allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.curata.com.

About FutureM

FutureM is a weeklong event experience that brings the nation’s marketing and media trendsetters together to debate cutting-edge developments that will define the future of marketing. Established in 2010, FutureM connects more than 100 speakers with thousands of attendees each year. The creator of FutureM — MITX, the Massachusetts Innovation & Technology Exchange — is a leading industry organization focused on Internet business. Follow FutureM on Facebook, Twitter @FutureMBoston, and #FutureM, on MITX’s blog or at FutureM.org.

Jessie Zubatkin
Curata, Inc.
T: +1 617.500.0199
E: media@curata.com

Erica Frank
March Communications
T: +1 617.960.8923
E: curata@marchpr.com

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