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At 8.1% CAGR, Digital Signage Market Expected to Garner $32.12 Billion By 2026 | Key Market Dynamics and Business Development Strategies | In-Depth Analysis with Top Key Players

09-23-2021 02:32 PM CET | IT, New Media & Software

Press release from: Allied Market Research

Digital Signage Market

Digital Signage Market

Rise in need of power-efficient display panels, digitalization, and decline in demand for traditional billboards along with an increase in interest of electronic giants in manufacturing large-screen displays drive the growth of the global digital signage market.

As per the report published by Allied Market Research, the global digital signage market generated $17.23 billion in 2018, and is estimated to reach $32.12 billion by 2026, witnessing a CAGR of 8.1% from 2019 to 2026. The report provides a detailed analysis of key segments, drivers & opportunities, competitive landscape, major investment pockets, and key players.

Ankit Prajapati, Lead Analyst, Semiconductor and Electronics at Allied Market Research, stated, “In concern with revenue, the global digital signage market is growing at an attractive rate, and is projected to lead in the coming years. This is due to digitalization that is leading to change in consumers’ buying behaviour towards technology, and increase in demand for energy-efficient displays.”

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COVID-19 Impact Analysis:
• Covid-19 increased the need for safety alerts and touchless interaction, increasing the demand for digital signage. Manufacturing of digital signage products is boosted too.
• The partial or complete lockdown across the world has disrupted the global supply chain, creating issues for manufacturers to reach customers.
• Covid-19 pandemic created a demand for digital signage solutions as they are contact-less and engaging. Moreover, digital signage is cost-efficient, which is important considering the losses economy has suffered during the pandemic.

Rise in demand for bright and power-efficient display panels, fast digitalization, and decrease in demand for conventional billboards along with an increase in prominence for 4K and ultra-HD devices are the factors contributing to the growth of the global digital signage market. On the other hand, the deployment of alternatives such as widescreen hampers the market growth. On the contrary, progressing display technologies such as quantum dots, micro-LED, and rise in preference for large-screen displays will open many doors of opportunities for the key players of the global digital signage market.

The digital signage market is segmented on the basis of product, end-user, offering, location, and region.

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On the basis of offering, the hardware segment contributed nearly three-fourths of the total market share in 2018, and is projected to dominate the market during the forecast period. This segment is also anticipated to maintain the highest CAGR of 8.4% from 2019 to 2026.

In terms of technology, the indoor segment held the largest market share in 2018, holding nearly three-fifths of the total market share. However, the outdoor segment is estimated to manifest the highest CAGR of 9.7% from 2019 to 2026.

Based on region, North America contributed to nearly two-fifths of the total market share in 2018, and is estimated to lead the market by 2026. However, Asia-Pacific is expected to witness the highest CAGR of 11.0% during the forecast period.

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Key leading players of the global digital signage market include NEC Corporation, Planer System Inc., Samsung Electronics, Panasonic Corporation, Sony Corporation, LG Electronics, iSEMC (HHSD), Koninklijke Philips N.V., Volanti Displays, and ViewSonic Corporation.

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About Us:
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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