Press release
Customer Data Platform Market Competitive Analysis 2021, Top Venders - Oracle, SAP, Salesforce, Adobe etc.
Customer Data Platform Market
A Customer Data Platform (CDP) collects, unifies, and creates a customer profile that can be activated on various platforms and media networks by marketing companies for the purpose of advertising. It centralizes customer data from various sources and creates a 360-degree view of the profile. Some of the prominent sources for data collection include e-commerce sites, web and mobile, and psychographic profiles, among others. Access, analytics, and engagement are the three types of CDPs studied in the report. CDPs collect and manage four types of data:
Identity Data - The Basic build-up of a person’s information, includes name and demographics, location, contact, social, professional, and account information
Descriptive Data - Offers a little more insight into the customer; includes career information, lifestyle, family, and hobbies
Behavioral Data- Includes transaction information, email communication, online activity, and customer service information
Qualitative Data- Includes information regarding the sources of product purchase and opinion and attitude towards a certain thing or product
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The Major Manufacturers Covered in this Report:
Oracle, SAP, Salesforce, Adobe, NICE, SAS Institute Inc., Tealium, Segment, Zaius, AgilOne, ActionIQ, and BlueConic among others.
Years that have been considered for the study of this report are as follows:
History Year: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Year: 2021 to 2026
Market Segmentation:
By Type
Access
Analytics
Engagement
By Application
BFSI
Retail and e-commerce
Media and entertainment
IT and telecommunication
Automobile
Others
Regional Segmentation:
North America (The US, Canada, and Mexico)
Europe (Germany, France, the UK, and Rest of the World)
Asia Pacific (China, Japan, India, and Rest of Asia Pacific)
Latin America (Brazil and Rest of Latin America.)
Middle East & Africa (Saudi Arabia, the UAE, South Africa, and Rest of Middle East & Africa)
Additionally, the analysis also delivers a comprehensive review of the crucial players on the Customer Data Platform Market along with their company profiles, SWOT analysis, latest advancement and business plans.
The analysis objectives of the report are:
To equitably share in-depth info regarding the crucial elements impacting the increase of industry (growth capacity, chances, drivers and industry specific challenge and risks).
To know the Customer Data Platform Market by pinpointing its many sub segments.
To profile the important players and analyze their growth plans.
To endeavor the amount and value of the Customer Data Platform Market sub-markets, depending on key regions (various vital states).
To analyze the Global Customer Data Platform Market concerning growth trends, prospects and also their participation in the entire sector.
To examine and study the Global Customer Data Platform Market size (volume and value) form the company, essential regions/countries, products and applications, background information and also predictions.
Primary worldwide Global Customer Data Platform Market manufacturing companies, to specify, clarify and analyze the product sales amount, value and market share, market rivalry landscape, SWOT analysis and development plans for the next coming years.
To examine competitive progress such as expansions, arrangements, new product launches and acquisitions on the market.
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Straits Research is a leading market research and market intelligence organization, specializing in research, analytics, and advisory services along with providing business insights & market research reports.
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