A2P Messaging Market 2021 Competitive Landscape, Future Trends, Size, Share And Growth Analysis

Precision Business Insights published a research report on “A2P Messaging Market, By Component (Solution, AP Service), SMS Traffic (National Traffic, International Traffic), Application (Authentication Services, Marketing Services, Pushed Content Services, Interactive Messaging Services, Customer Relationship Management Services, Others), End User (BFSI, Retail and Ecommerce, E-governance, Food and Beverages, Healthcare, Travel and Hospitality, Others), and Region – Global/Region/Country Forecast to 2027”.

The person-to-person application (A2P) SMS a type of text messaging service that is provided to smartphone subscribers from an application, most commonly a web site. Marketing messages, notifications, alerts, and flight alerts are all common uses for this type of SMS service. SMS is the most popular content distribution method since it can reach any network in the globe and is billed centrally. When a user sends an SMS to a web application, this is known as person-to-application (P2A) messaging. Banking and financial institutions, e-commerce, tourism, healthcare, entertainment, and other industries employ A2P SMS services. Even during Covid-19 outbreak, the telecom industry played a critical role in maintaining the nations' internet platform. Everyone and the government, whether it was state, federal, regional, or local, were linked to provide and receive real-time information about Covid-19. Medical, media & entertainment, telecommunications, utilities, and government institutes are working around the clock to deal with the pandemic's aftermath and offer essential services to people.

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Owing to the increased acceptance of messaging services in various industries and applications, the A2P SMS market is witnessing enormous growth. In customer-focused sectors, this service is often used. In addition, the evolution of the A2P messaging sector is another driver driving market expansion. Furthermore, various advantages linked with it, also including cost effectiveness, ease of implementation, and a worldwide reach that allows a company to interact with clients at any time and in any location, all contribute to growing market. As more enterprises and businesses use A2P SMS as a default channel for marketing communications, distributing alerts, notifications, reminders, and employee engagement, its use is growing. In addition, the increase in the number of mobile users around the world has assisted the rise of global A2P SMS. The worldwide A2P SMS market is also benefiting from expanding use in the banking industry as well as an increasing affinity for mobile marketing.

The Global A2P Messaging Market is fragmented based on Application, End-User, and Geography. In terms of of End User, the Global A2P SMS Market has been divided into Entertainment (Gaming) and Media, BFSI, Retail, Healthcare and Hospitality, and Others. In terms of Application, the market is segregated into Inquiry Related Services, Customer Relationship Management Services, Interactive Services, Pushed Content Services and Promotional Campaigns.

During the projected year, the Asia-Pacific region is expected to maintain the greatest share of the market. Because of the growing number of mobile subscribers, market players are becoming more competing and aiming to give the finest customer service in A2P messaging solutions. As a result, the market's potential is luring the industry's behemoths to invest in the region.

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Some of the major players working in a2p messaging market, which include AT&, Sinch, Infobip, Orange, Twilio, BICS, Monty Mobile, Syniverse, Global Message Services, Tyntec, Silverstreet , Vonage, Genesys, Cequens, Mitto, ClearSky Technologies, Textlocal, Clickatell, Kaleyra , MessageBird

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