Panoramic Research Releases Innovative New Way to Calculate Value of Credit Cards

Unique tool quantifies the value of a credit card based on four key factors, painting a clearer picture for issuers and banks.

(TAMPA, FLORIDA) — Research firm Panoramic Research is thrilled to announce a new cutting-edge tool, the Credit Card Value Index. The Index is a comprehensive ranking of consumer credit cards from leading issuers. 

The tool will help credit card issuers and banks gain a better understanding of the value of competing credit cards so they can stay on top of evolving trends in today’s extremely competitive market. 
 
“The Credit Card Value Index provides an objective, apples-to-apples comparison of cards based on their potential value. Issuers can leverage the database to evaluate their cards against competitors,” said Mark Broderick, Principal Analyst at Panoramic Research.

The tool will allow issuers to make more informed decisions on product development, customer acquisition, and card fee structures based on what competing cards offer.

“Not only is The Credit Card Value Index a comparison of more than 250 credit cards, but it also has the added benefit of being an interactive tool for evaluating the value of cards,” said Broderick.

Credit Card Value Index score are assigned using Panoramic’s proprietary methodology that bases its rankings on four key criteria:

Rewards
Fees
Acquisition Offers
Benefits

The top credit card in the index in August was the Chase Sapphire Reserve Card. The card added new benefits and features in August, including anniversary bonus points, hotel credits, and increased point earnings for dining and travel. As a result, Chase Sapphire Reserve jumped 63 points from the month before and had a Credit Card Value Index score of 323 — jumping ahead of the American Express Platinum Card in the overall rankings in the latest update.

The latest rankings for the top cashback cards in the index are:

Chase Freedom Unlimited: Score 175
Chase Freedom Flex: Score 173
Discover It Cash Back: Score 158
Wells Fargo Active Cash Card: Score 153
Navy Federal Cash Rewards: Score 152

To learn more about key features and uses of the Credit Card Value Index, click here.


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Panoramic Research
5322 Primrose Lake Circle, Suite G
Tampa, FL 33647
Mark Broderick, Principal Analyst at Panoramic Research 
mbroderick@panoramicresearch.com
813-699-3939

About Panoramic Research 

Panoramic Research brings more than 25 years of business research and competitive intelligence experience to our clients. Panoramic Research clients don’t receive just another off-the-shelf report; every deliverable is tailored to address the specific inquiry. We pride ourselves on concise answers, with an added layer of strategy and analysis constructed into every response.

For more information, please visit www.panoramicresearch.com.

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This release was published on openPR.