Social Media Analytics Market Size 2021: Leading Players, Impact of COVID-19, Demands, Future Trends, Growth Factors, Strategy, Price and Gross Margin till 2027 | IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brand

During the projected period of 2021-2027, the "Social Media Analytics Market" research describes in-depth the demand and consumption of numerous products/services connected to market growth dynamics. In terms of quantity, a complete market assessment of the numerous opportunities in the market segment is made. The Social Media Analytics market is covered several areas, including constraints, problems, and opportunities, as well as geographical considerations. Customers will benefit from this study because it provides historical and statistically significant data, making it both helpful and instructional.

In accordance with the Social Media Analytics market is set to grow at a CAGR of 34.9% over the forecast period (2021-2027).

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Top Key players operating in the global Social Media Analytics market are:

IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, Crimson Hexagon, Simply Measured, Sysomos, Digimind, Unmetric, Cision US

Recent Developments

In April 2019, Digimind partnered with TrustedOut with the aim to enhance its decision making for Business Intelligence (BI) analysts, brand safety managers, and Public Relations (PR) professionals with the use of analytical tools from their own set of databases. TrustedOut helps to overcome limitations of human selection and biases, with the latest advancements in Machine Learning (ML), web crawling, big data, and microservices, and delivers an always up-to-date, trustworthy corpus of sources.
In September 2019, Brandwatch launched a new consumer insights product known as Consumer Research with the aim to provide a holistic view of customer’s interactions with the brands, agencies, and organizations and have a better understanding of their customers. Brandwatch has invested USD 50 million to launch a new product with the capabilities of AI and ML.
In October 2019, Cision acquired Unmetric, a social media management solution provider through its subsidiary Falcon.io. This acquisition would help Cision acquire a new customer base and help existing customers to better manage their social media listening and engagements.

Major Social Media Analytics Market Types covered are:

Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement

Major Social Media Analytics Market Applications covered are:

Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others

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North America to hold the largest market size during the forecast period

North America is expected to hold the largest market size in the global social media analytics market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of digitalization across potential economies. North America is the most significant revenue contributor to the global social media analytics market. The region is witnessing significant developments in the social media analytics market. In North America, the high growth rate can be attributed to the increasing use of big data technology, the growing amount of data across verticals, and rising investments by companies in real-time analytics.

Regional Analysis of Global Social Media Analytics market:

The Social Media Analytics Market research gives an in-depth analysis of market growth and other factors in key nations (regions), including:

North America (the United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of the Middle East & Africa)

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Table of Contents: Social Media Analytics Market

- Chapter 1: outline of Social Media Analytics marketplace

- Chapter 2: worldwide market reputation and forecast through areas

- Chapter 3: worldwide marketplace popularity and forecast by using types

- Chapter 4: worldwide marketplace repute and forecast by using Downstream enterprise

- Chapter 5: marketplace riding issue evaluation

- Chapter 6: market opposition reputation by major producers

- Chapter 7: essential producers Presentation and market data

- Chapter 8: Upstream and Downstream marketplace investigation

- Chapter 9: Fetched and net part investigation

- Chapter 10: advertising reputation research

- Chapter 11: marketplace file end

- Chapter 12: research technique and Reference

Impact of COVID-19 on the Social Media Analytics Market:

The upward push of COVID-19 has moderated showcase improvement; anyhow, the market is constantly selecting up-tempo due to growing lockdowns. The sudden increment in CAGR is thanks to the request and extension of this marketplace, which is functionality to return to pre-pandemic ranges once the large, is gone.

Customization Available: Global Social Media Analytics Market

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