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KeyBS Has a Successful Show at Middle East Banking Innovation Summit 2012

10-10-2012 07:12 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Marketing Pro Junction

KeyBS Has a Successful Show at Middle East Banking Innovation

KeyBS, leading technology provider and member of Arabi Holding Group KSC, exhibited its wide range of products and services at the two-day Middle East Banking Innovation Summit 2012 held in Dubai.

Mr Ibrahim Darraz, Managing Director, KeyBS, said, “Technology is a key driver for growth in any industry and more so in the banking and financial sector which is expanding rapidly in the region. It is an absolute must for financial institutions to embrace modern technology and upgrade existing systems in order to secure competitive edge in a global market. The Middle East Banking Innovation Summit provided the perfect platform for us to hear top industry leaders and policy makers as well as identify and exchange strategic trends that are shaping the industry.”
According to Ernst and Young “As new geographies open up to Islamic banking, the MENA Islamic banking industry is expected to more than double to $990bn by 2015”. However, it can only be achieved with the help of strategic innovation across product and service development, operations and customer experience management.
In addition to showcasing its existing products, KeyBS unveiled its ground-breaking iBanking Solution. Mr Darraz emphasized, “We are increasingly moving towards an era of mobile banking – looking at a future without cards or cash and products such as iBanking are a step in that direction. Convenience, reliability andspeed are its greatest plus and it is designed to deliver real value to both financial institutions and consumers.”

KeyBS has quickly emerged as a significant player in the lucrative GCC market aggressively capitalizing on the region’s growing demand for technology and automated payment solutions. The company provides advanced mobile, kiosk and point of sale (POS) systems and services for remittance transactions and bill payments as well as customized software and hardware tailored to boost productivity and efficiency that in turn help cut down costs.

Middle East Banking Innovation Summitbrought together over 200 experts from leading regional and global companies driving innovation in the region’s banking industry in order to facilitate financial growth.

For more information about KeyBS visit www.keybs.net

For media contact:
HinaBakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146
Email: h.bakht@mpj-pr.com
http://www.mpj-pr.com

A Unique Boutique Style One-Stop-Shop

Formed under the leadership of H.E. Sheikh Mohammed bin Faisal Al Qassimi, MPJ – Marketing Pro-Junction is a unique boutique style one-stop-shop for Marketing, Advertising, PR and Events Management. Head-quartered in Dubai, we offer a comprehensive solution in terms of corporate communication and consumer PR and take pride in being among a handful of agencies providing such a broad array of services under one umbrella.

Through our collaborative approach, innovative spirit and passion to achieve results, we create powerful brands. Our experience extends across a wide range of products, services and industries from large corporations to mid-size companies. These include hotel management firms, travel & tourism companies, trading companies, real estate companies, food and beverage brands, government entities, health and beauty products, automobile brands, electronic giants and, jewelers and fashion houses. We do everything from product launches and brand awareness, to grassroots community relations programs, sponsorship leverage and event management.

Excellent relationship with consumer media and deep marketing insights enable us to successfully build our client’s profiles by cutting through the clutter and bringing brands to life. We reinforce your brand in every possible way from mailbox to magazine racks, catalog to Web.

Who We’ve Worked With: MANAFA LLC , Maybach, Estee Lauder, Al Ghurair City, Palm Utilities , Landmark Group, Reef Real Estate LLC, Shuttle Advertising, Smart Pools, Dr. Catherine Berqeret, Hospitality Management Holdings, Coral Hotels & Resorts , Corp Executive Hotels, ECOS Hotels, EWA Hotel Apartments, Holiday Inn, Dubai, etc.

MPJ - Marketing Pro-Junction
P.O. BOX : 213443
Dubai, UAE

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