Transparent Display Market Proceeds To Witness Huge Upswing Over Assessment Period by 2028

Transparent Display Market: Snapshot

The transparent display market is expected to hold a positive growth trajectory across the assessment period of 2020-2030. The rising advancements from the technological perspective and the modernization aspects will bring immense growth prospects for the transparent display market. The advantages derived from transparent screens will also play a pivotal role in increasing the growth rate.

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The escalating demand for novel advertising strategies, especially outdoor advertising, will bring immense growth opportunities for the transparent display market. Furthermore, it provides a better aesthetic appeal to the viewers. All these aspects bode well for the growth of the transparent display market.

The healthcare industry is also not behind in terms of demand for transparent displays. These displays are prominently used for assisting surgeons at the time of a critical operation. In addition, the displays are also used for displaying oxygen levels, heartbeats, blood pressure, and other measures. These aspects breathe fresh air into the growth trajectory of the transparent display market.

Research and development activities have an important hand in the growth of the transparent display market. The players are always involved in the process of finding insights into the development of transparent displays. These activities help in the overall growth of the transparent display market, ultimately contributing to the growth cycle.

The COVID-19 outbreak has wreaked havoc across many sectors and businesses. The pandemic has led to a decrease in the disposable income of many individuals due to consistent pay cuts and job loss. This, in turn, has led to a decline in the demand for consumer electronics to a considerable extent, eventually having a negative effect on the transparent display market. In addition, manufacturing units and factories were shut due to the enforcement of strict lockdowns. However, mass vaccination drives and relaxations in the restrictions will help the players to reach the pre-pandemic growth levels.

Transparent Display Market – Notable Developments

Samsung Electronics, a South Korean multinational conglomerate, is planning to introduce a TV with a transparent display panel. This upcoming TV is gaining significant traction as a novel innovation that will follow Samsung Electronics’ ‘The Frame TV’ and ‘The Wall’ LED.
Tianma Micro-electronics Co. has showcased new display technologies at Embedded World in Germany. Tianma Micro-electronics Co. demonstrated a novel OLED prototype, which is a 10.3" 91 PPI transparent AMOLED panel featuring up to 50% transparency and high brightness.

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Sony Corporation, a Japanese multinational conglomerate corporation, has filed a patent that showcases a smartphone with two displays. The smartphone has the ability to set the display to translucent, opaque, transparent, and translucent.
LG Electronics, a South Korean multinational electronics company, has launched a highly flexible new Transparent Color LED film display, which can be fixed on nearly any surface or place, such as glass and windows, while turning them into an interesting digital display.

Some of the most prominent competitors operating in the competitive landscape of global transparent display market include –

Panasonic
Samsung Display
Universal Display Corporation
Planar Systems
Shenzhen NEXNOVO Technology co., Ltd.
Pilot Screentime GmbH
LG Electronics
Kent Optronics, Inc.
Pro Display
Hangzhou Hikvision Digital Technology Co., Ltd.
Evoluce GmbH
Shenzhen AuroLED Technology Co., Ltd.
Shenzhen HOXLED Optoelectronic Technology Co., Ltd.
Crystal Display System
Transparent Display Market Dynamics

OLED Display Technology Bringing Significant Traction to Transparent Display Market

The adoption of OLED display technology is growing at a fast pace owing to its manifold advantages over LCD display technology. Manufacturers of hand-held devices, including mobile phones, digital cameras, and camcorders are equipping their products with OLED displays on account of evolving consumer preference.

The rich-features of OLED display, such as a simple--elegant structure, flexible form factors, color depth, and high contrast ratio have accelerated the demand for OLED display technology in recent years. OLED transparent displays are penetrating the display ecosystem at a high rate due to the growing traction for these transparent displays from head-mounted display (HMD) vendors.

Transparent Display Opens Window of Opportunity for Video Marketing

The world is predominately driven by marketing, and the novel transparent display technology has the potential to pave way for experiential marketing that retailers seek. The see-through display technology can enable innovative video marketing that brands can incorporate in their communications strategy.

The adoption of transparent displays is also likely to gain traction in the retail sector. Transparent display or wavelength-selective scattering film can be used for advertisement on store fronts, transport, and buildings. Although currently the technology is at a nascent stage, opportunities abound for transparent display manufacturing companies.

Adoption of Transparent Display Technology in Automobile Sector on the Rise

Visual enhancement systems can facilitate a seamless driving experience during night or unfavorable conditions, such as reduced visibility. The growing adoption of HMDs and HUDs (Head-Up Display) systems is necessitating the adoption of quality display systems. Transparent displays, with their low energy consumption and advanced features, are a feasible option for HMD and HUD manufacturers. Additionally, growing demand for AR HMDs in various industrial applications for training, inspection, maintenance, and others is another leading growth propeller for transparent display market.

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Transparent Display Market Segmentation

Based on technology, the transparent display market is segmented into,

LED
LCD
Based on its application, the transparent display market is segmented into,

Retail
Consumer Electronics
Automobile
Aerospace
Defense

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