Application to Person (A2P) Messaging Market 2021 Business Scenario – The Carlyle Group (Syniverse Technologies), CLX Communications AB, Infobip Ltd.

“Global Application to Person (A2P) Messaging Market: Size & Forecast with Impact Analysis of COVID-19 (2019-2023 )” research study is segmented on the basis of applications, technology, geography and types. The report provides a detailed Application to Person (A2P) Messaging Industry Overview along with the analysis of industry’s gross margin, cost structure, consumption value, and sale price. The leading companies of the Application to Person (A2P) Messaging Market, manufacturers, and distributors are profiled in the report along with the latest Industry development current and future trends.

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The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Company Coverage

The Carlyle Group (Syniverse Technologies)
CLX Communications AB
Infobip Ltd.
Twilio

Regional Coverage

Asia Pacific
North America
Europe
Latin America and MEA

Executive Summary

SMS is a text message service, that allows mobile devices to exchange short text messages by using standardized communication. The SMS is the most effective way of mobile messaging, as it is secure, have reach on all types of phones, do not require phone to download anything, etc. The SMS are of two types: A2P messages and P2P messages. The P2P messages are those exchanged between persons.

A2P messaging implies application to person messaging. An A2P SMS is an SMS message which is sent from a web based application, to a mobile subscriber. There are many uses of A2P messages, such as alerts, notification, banking updates, one time password, appointment reminders, etc.

The A2P messaging market can be segmented on the basis of traffic, tools, application and verticals. On the basis of traffic, the market can be divided into national SMS and multi-country SMS. On the basis of tools, the A2P messaging can be divided into cloud API messaging platform and traditional and managed messaging services. The different verticals in which A2P messaging is used are: health, hospitality, retail, transport, gaming, financial institutions and others. The A2P messaging has various applications, such as push content services, interactive services, promotional campaigns, CRM services and others.

The global A2P messaging market has increased with a healthy growth rate since the last few years and is estimated to continue with its growing trend in the forecast period (2019-2023). The global A2P messaging market is supported by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relation management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue.)

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This report on Global Application to Person (A2P) Messaging market is a detailed research study that helps provides answers and pertinent questions with respect to the emerging trends and growth opportunities in this industry. It helps identify each of the prominent barriers to growth, apart from identifying the trends within various application segments of the Global market for Application to Person (A2P) Messaging. Collecting historical and recent data from various authentic resources and depending on all the factors and trends, the report presents a figurative estimate of the future market condition, along with compound annual growth rate (CAGR).

Significant Features that are under Offering and Key Highlights of the Reports:

– Detailed overview of Application to Person (A2P) Messaging Market
– Changing market dynamics of the industry
– In-depth market segmentation by Type, Application etc.
– Historical, current and projected market size in terms of volume and value
– Recent industry trends and developments
– Competitive landscape of Application to Person (A2P) Messaging Market
– Strategies of key players and product offerings
– Potential and niche segments/regions exhibiting promising growth.

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