US Augmented Reality Market Trends 2019 | Segmentation, Outlook, Industry Report to 2025

US augmented reality (AR) market is estimated to grow at a CAGR of more than 36.7% during the forecast period 2019-2025. The major factor that contributes towards the growth of the AR market in the US includes the rising awareness among people regarding AR technology. There are many sectors in the US including military, automobile, enterprises, and so on which are actively exploring AR technology. The US military has been implementing AR for quite some time now. The US military is using a head-mounted display device called TAR, which integrates the GPS information typically relayed via handheld devices into night vision goggles for enhanced target vision.

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This country also accelerates the utility of AR technology in the automobile sector. For this, the R&D labs of General Motors have been working closely with several universities, including Carnegie Mellon University and the University of Southern California, to build an AR system that could assist motorists in difficult driving situations. In addition to the automobile sector, the country also takes leverage of AR technology in the development of automated refrigerated warehouses to perform streamline inventory management. The increasing adoption of AR technology across the different applications in the country is anticipated to boost the growth AR market in the country.

The market is segmented on the basis of device type, technology, components, and application. Based on the device type market is sub-segmented into the head-mount, head-up, handheld. Based on technology the market is sub-segmented into monitor based technology and near eye based technology. Based on offering, the market is bifurcated into software and hardware. Based on the application, the market is segmented into individual, consumer, and others (automotive, defense, tourism, healthcare, apparels & Accessories).

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US Augmented Reality Market Segmentation

By Device Type

· Head-Mounted

· Head-Up

· Handheld

By Technology

· Monitor Based Technology

· Near Eye Based Technology

By Component

· Hardware

· Software

By Application

· Individual

· Commercials

· Others (Automotive, Defense, Tourism, Healthcare, Apparels & Accessories)

Company Profiles

· Wayray AG

· Vuzix Corp.

· Zugara, Inc.

· Thales Group

· Seiko Epson Corp.

· Rokid Corp. Ltd.

· Qualcomm Technologies Inc.

· PTC Inc.

· Niantic Inc.

· Microsoft Corp.

· Magic Leap, Inc

· Intellectsoft LLC

· Apple, Inc.

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