Japanese Sake Market Expected to Show Significant Growth till 2030 owing to boom in the Food Industry

Japanese Sake is an alcoholic drink made from fermented rice. Sake has unique taste and fragrance, and its different from any other drink. While sake comes in a wide variety of flavours like beer or wine, the experience of drinking Japanese sake is something different entirely. The drink enjoys widespread popularity and is served at all types of restaurants and drinking establishments. And as interest in Japanese cuisine has grown internationally, sake has started to become a trendy and recognizable drink around the world.

The foundations of good sake are quality rice, clean water, koji mold, and yeast. They are combined and fermented in precise processes that have been refined over the centuries. Typically filtered (although unfiltered products are also available), the resulting clear to slightly yellowish rice wines have an alcohol content of around 15% and relatively mild flavor profiles, ranging from light and crisp to richer, more substantial, fruity notes. Sake pairs well with almost any kind of food but compliments the delicate flavors of traditional Japanese meals particularly well.

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COVID-19 Impact analysis
The full impact has not been reflected yet but the total Sake shipments January to March 2020 was down about 18.4% on the previous year. Global impact on importers has (of course) been massive with some importers in the USA losing 80% of their sales (JETRO). The full impact and data will be available middle of 2021.

Top Impacting Factors
The demand for Japanese sake market is experiencing an increase in the coming years. The popularity gained by this drink has resulted from a variety of factors such as the taste, product variations, and content of the beverage.
The product, which was already popular in Japan, is witnessing a huge demand from around the world. The demand for sake and excellent trading activities associated with beverages across the world, is anticipated to contribute to a high adoption of the product in the coming years.

Market Trends
Increase in export of sake
The high demand for sake from several countries across the world is anticipated to lead to an increase in the sake market growth rate in the coming years. With the declining trend for the sake market in Asia-Pacific, the companies operating in that region have shifted their focus on promoting the drink in other parts of the world. There is an immense scope of expansion for the sake market in some Asian countries, Europe, and North America, where Japanese food is highly appreciated and dining out at Japanese food joints and restaurants is a part of regular life. Activities such as promotional programs and events have all contributed toward the growth of the Japanese sake market. As a result of high product demand, there is an increase in the number of export activities for the product across several countries.

Development of sake-infused product
The trend of infusing sake with ingredients and beverages, such as chocolates and beer is experiencing a rapid as they form an exotic combination and hold the potential to gain customer attention. KItkat Japan has already launched an alcohol inspired sake kitkat in the country which has gained immense popularity since its launch. The idea of the development of sake infused product witnesses rapid demand due to its novel nature and its characteristics.

Top Key Players: Takara Holdings Inc., Ozeki Sake, Asahishuzo CO., Ltd., Tatsuuma-Honke Brewing Co. Ltd., Gekkeikan Sake Co., Ltd, Hakutsuru Sake Brewing Co., Ltd., Sun Masamune Pty Limited, KANPAI London Craft Sake, Blue Current Brewery, Aramasa Shuzo Co

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